Discover how Top Gear and Shell came together in print and online to create a truly interactive campaign that increased brand awareness and usage of Shell V-Power. The Challenge The advertising team were challenged to create a campaign for Shell that would raise awareness of Shell V-Power and Shell V-Power Diesel. The brief was for an interactive cross media campaign that would engage car enthusiasts whilst promoting Shell’s products and services to escalate their perception versus their competitors
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MCDONALDS CASE PART B I. INTRODUCTION McDonalds is a very famous fast-food restaurant with more than 31‚000 worldwide branches. Its main dishes are hamburger and fries. McDonalds has limited choice of food but in turn it serves its patrons fast. However‚ the restaurant is about 41 years olds now and consequently it becomes penetrated and mature‚ it has more competitions and tough challenges. In Operation management term‚ McDonalds has highly qualified operating system‚ its kitchen and its management
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1-9 * What is a supply chain? The interconnected businesses that convert raw materials into consumer products via the transfer of materials‚ information and cash. * Draw a hypothetical milk supply chain * What is supply chain management? The management of upstream and downstream suppliers working together to create high value products for consumers as efficiently as possible to the benefit of the whole supply chain. It operates on three different levels‚ Strategic‚ Tactical an Operational
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companies. Team-selling provides a fitting process for sales managers and specialists to work together to serve the customer. "The place and time to use team-selling is when customer solutions is more important than price" (Dalrymple et al 2006). The Case StudyImaginative Staffing Inc. is a temporary services firm‚ formed in 1990 and has grown to $17 million in revenue. The CEO‚ Angie Roberts‚ is unhappy with the length of time it takes to close a sale once a prospect has been identified. Ms. Roberts
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Case study discussion – Gillette loses face This is a deceptively simple-looking case. The lazy student will simply adopt the critical line on the company’s strategy being fed to him or her by Jeremy Kahn‚ the author of the article. In fact‚ things are by no means so clear-cut‚ students need to do some careful analysis‚ particularly in the area of Gillette’s corporate-level strategy‚ before this becomes plain. They have to be prepared to think hard about the success factors in the different businesses
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Running head: Physical Activity in the Somali Community Addressing Physical Activity in the Somali Community A Community Service Project Ashley Ochsner Minneapolis Community and Technical College Addressing Physical Activity in the Somali Community Minnesota is becoming more diverse as time passes on. One of the ever-growing populations are Somalis‚ as they have been seeking refuge in Minnesota for over a
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Financial Management Hampton Case Study Learning Objectives Understand the fundaments of financial forecasting Understand forecasting financial statements Practice evaluation of assumptions underlying forecasts Understanding ratios from lender’s perspective Understanding effect of stock repurchases Questions 1. Why can’t a profitable firm like Hampton repay its loan in a timely manner? 2. What major developments between November 1978 and August 1979 contributed to this situation
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Can You Fertilize With Peanut Shells? Plants need a delicate balance of nutrients in the soil to thrive. When a soil is deficient in any one of the nutrients‚ soil amending is necessary. Organic materials‚ or compost‚ added to soil before planting gives the soil the boost in nutrients plants depend upon to grow. Fertilizers added later help maintain the nutrients as the plants use them. Various organic fertilizers enhance the soil‚ including manure‚ blood meal and wood ash. Other organic materials
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Event management executives are in charge of the generation of occasions from origination through to culmination. Events incorporate everything from fairs and shows‚ gatherings‚ celebrations‚ to gathering pledges and social occasions to advancements and item dispatches. Event management executives can work in all open‚ private and non-benefit segments and even work for occasion administration organizations‚ in-house for specific association or independent. The part of an event management executive
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Hemanth Reddy ASSIGNMENTS MBA - I SEMESTER SET 1 Business Communication 1. Describe any situation in your experience where the communication was a failure. Analyze the barrier(s) which stood in the way of successful communication. Explain how you would overcome the barrier(s). Ans. Situation in which I was involved ‚where the communication went wrong. As a Project Head‚ I convened a meeting of site engineers and site supervisors and I send a communication that is intended to be received by them
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