CHAPTER Event strategy 1 INTRODUCTION Events and festivals are an economic and social driver of many companies‚ cities‚ regions and countries. They need to be assessed for their benefits and placed in the development plans of the organisation. The only way to achieve this sensibly is to devise a framework for the development. This chapter describes how these frameworks or event strategies are created. It begins with the recognition of events as being part of a development portfolio and not
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One person Big difference How can one person make a difference? In William Shakespeare’s Julius Caesar‚ Brutus helps the conspirators kill Caesar because they were scared that he would want to become dictator of everything and become powerful. His assassination caused a big civil war and that led to a lot of deaths. Another example is Antigone in Sophocles’ Antigone; her two older brothers fought over power‚ but ended up dying; only one brother was buried‚ though. Antigone’s stand against such injustice
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EXECUTIVES SUMMARY Whether an event involves 10 people or 10‚000 the process remains identical to all events. There are 3 main steps that are part of the process: Planning‚ Implementation and Evaluation. Before an event can be planned a concept needs to be identified. With increased regulations and government involvement in events‚ the environment of which events are staged has become much more complicated. Stakeholders have to be identified and their needs and objectives to be met. A stakeholder
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every four years‚ is a sporting event in which countries who have qualified are able to compete against each other in a range of events. This paper concerns the opening ceremony of the London 2012 Olympics‚ a theatrical and musical show to celebrate the initiation of the competition. The purpose of this essay is to explore the global significance of this event using ‘media events’ theory. In order to do this it is first necessary to define the nature of a ‘media event’ and discuss in what way the London
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in College Writing 19 September 2011 Volunteering in Costa Rica A significant event in my life‚ that has recently passed‚ was when I traveled to Costa Rica. At the end of my junior year of high school‚ I decided that I wanted to graduate a half year early and travel to do a volunteer project. After my early graduation I traveled with a volunteer group out of Europe to Costa Rica for two months. This event has taught me many knew things and has influenced me to look into more volunteer projects
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Significant Event Angelis Delgado Sanoguel Professor Bennett Intro to Psychology January 24‚ 2015 Significant Event Psychological Perspectives Significant event Introduction Events in an individual’s life shape of the personality traits in an individual. The impressions of the events can be deep set that it can remain as a fresh memory for a longer period of time than normal and cannot create the specific driving force in an individual to achieve and move in a particular direction. There are many
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ensure that the event is properly executed it must incorporate the six A’s‚ anticipation‚ arrival‚ atmosphere‚ appetite‚ activity and amenities. Anticipation is the first dimension of an event experience and is created with the announcement of the event. The anticipation of the hospitality reception will be delivered through invitations to the 200 selected customers. The invitations will provide specific information regarding the event such as the time and location‚ theme of the event‚ and additional
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Can the British be proud of their Empire? Britain had the largest empire in the world‚ by 1900. They were ruling an estimated 25% of the globe‚ but just because Britain had the most power‚ it doesn’t mean that they used it for the best. For example‚ Rani Lakshmi‚ was an Indian Princess and when her husband died the British took his land‚ and the natives had no say in the matter. The British also tried to change their customs even though they didn’t want them changed. The Indians tried to fight
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Journal of Marketing Management‚ 2006‚ 22‚ 643-669 Markus Wohlfeil1 and Susan Whelan2 Consumer Motivations to Participate in Event-Marketing Strategies As part of the Adidas goes street-campaign‚ the Adidas Predator Cup was a fun-soccer tournament designed to "reconnect the youth in Germany with Adidas and the soccer sport by enjoying the pure fun‚ freedom and personal happiness of playing an informal soccer match with friends". Despite knowing that the Adidas Predator Cup was designed to
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SECTION 12 ORGANISING EVENTS AND PROJECTS It is no accident that this is the last section as many of the skills and knowledge you need to organise events and projects has been covered in the previous sections. Organising a successful event or project takes good planning‚ team work and an eye for detail particularly as all activities that involve the safety of people are governed by law. How to ‘Action Plan’ Through action planning you and your committee or your team of willing volunteers
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