BHS0027: Strategic Management Hong Kong 2013/14 Written Individual report Task Using Porter’s Generis Strategies model‚ critically analyse IKEA’s competitive strategy. You must also recommend a course of action or direction that the organisation should take. Use the case study as a starting point and source relevant company information from their web site and other suitable sources. Style: report Word limit: 2500 words Deadline: 19 August 2013 Approximate weighting of marks and suggested structure:
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Analyze Industry Structure In the analysis of the structure of the industry‚ competitive forces in industry analysis can be developed such as: 1. Threat of new entrants. In every industry there are problems for companies to face such as the entry of new competitor in the same industry. This is because it can lessen the market share of the company. These new companies use different approaches to attract the customers like they might offer cheap rates as compared to the well reputed brands for the
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Michael Porter’s Factor 1) Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cut-throat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: Existing loyalty to major brands Incentives for using a particular buyer (such as frequent shopper programs) High fixed costs Scarcity of resources Government restrictions or legislation Entry protection (patents‚ rights‚ etc.)
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Introduction Gap‚ Inc. is a leading American specialty apparel retailer based in San Francisco‚ California. It sells casual apparels‚ accessories‚ and other personal care products for men‚ women‚ and children. The products of Gap‚ Inc. include denim‚ khakis‚ T-shirts‚ boxers‚ casual wear‚ and others. Currently‚ the company boasts approximately 150‚000 employees and 3‚139 stores all around the world. Gap‚ Inc. sustains a large number of brands‚ namely Gap‚ Old Navy‚ Banana Republic‚ Forth & Towne
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below: Michael Porter described a concept that has become known as the "five forces model" to help understand how competition affects your business. Porter’s 5 forces analysis is a framework for industry analysis and business strategy development developed by Michael E. Porter in 1979 of Harvard Business School. It uses concepts developed in Industrial Organization (IO) economics to derive 5 forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to
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5 forces of Porter The 5 forces of Porter are named after Michael E. Porter. This model classifies and examines the competitive forces that characterize every single industry plus it helps to give a clear understanding of what the strengths and weaknesses are of each type of industry. In addition to this‚ the 5 forces of Porter were mainly designed as a response to the famous “SWOT Analysis”. These 5 forces are the following: 1. Competition in the industry 2. Potential of new entrants
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the hotel industry’s internet strategy. In his Harvard Business Review article of 2001 Porter said “To find the answer we need to look beyond the immediate market signals to the two fundamental factors that determine profitability: Industry structure‚ which determines the profitability of the average competitor and sustainable competitive advantage which allows a company to outperform the average competitor” (Porter‚ 2001). This paper examines the five forces which impact competitiveness within and
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Student Name: Dan Kaltz ------------------------------------------------- Date: 10th May 2013 Porter ’s 5 Forces Analysis of the Retail Banking Industry in Australia Retail banking can be defined as an industry where financial institutions offer mass market banking in which individual customers use local branches of larger commercial banks. Services offered include savings and checking accounts‚ mortgages‚ personal loans‚ debit/credit cards. Retail banking aims to be the one-stop shop for
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3.2. COMPETITION & SUPPLIERS To explore the competitive situation of the gaming industry‚ the framework of Porter 5 Forces proposed by Michael Porter (Porter‚ 2001) will be utilized. Each forces decides the competitive intensity and attractiveness of a market‚ and by that identify where the potential and profit lies for EA.. (1)The rivalry between existing competitors in the industry of gaming is extremely high‚ as there are countless of competitors. Analysts predicts (Newzoo‚ 2017)‚ that the competition
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