A cost leadership strategy of Air Asia remains viable despite the changing external environment. Although competition and rivalry amongst budget airlines is high‚ and it is difficult to differentiate from other providers due to the nature of the industry and product‚ it still has a first mover advantage which makes cost-leadership remain viable. They must remember that a cost leadership strategy can be maintained by be being efficient in all aspects of business and not just getting low prices from
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As an industry dealing with services‚ Tune.com Hotel has its structure that shapes the competition within tourism industry in term of positioning the company to cope best with both the industry environment and to influence the environment in favor of the company (Pearce & Robinson‚ p. 95). There are 5 forces analysis in driving industry competition advocated by Michael E. Porter‚ they are some general principle that applicable for any type of business‚ particularly for Tune.com Hotel Company set
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segment because it has the biggest margin in the industry‚ the consumers are increasing despite the high rate of recession‚ product and price differentiation is getting lower which is resulting in the difficulty of buyers making a decision about the particular phone they will want to buy. Most consumers get phones on contract and switching from one phone to another is difficult and expensive and with other brands leading in the smartphone industry‚ it will be difficult for consumers to switch from
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engine are Google customers. * Google has also formed a joint relationship with Android to increase their sales market and bottom-line profitability. Buyer Power * The power of the customer in the IT field of Internet and Computer Software industries is particularly strong. * There are a lot of other search engines and companies that compete with Google in the many fields that Google has expanded itself into. * Advertising is the primary means of generating revenue/ profits – if there
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ocean). Strategic Developments in Blue Ocean Strategy is focused on making it cheaper and better. Normally is firm theoretical and practical need to make a choice between these two factors. Michael E. Porter describes particular in his book Competitive Strategy - Techniques for Analyzing Industries and competitor‚ it’s about the company is either highly differentiated or have a low pris.4 Blue Ocean Strategy’s thinking is to remove cost value barrier‚ and thereby offer something that is cheaper
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Porters 5 forces Understanding the Tool When looking at and trying to understand porters 5 forces the below must be understood and taken into consideration 1. The power of the suppliers. This means that if you have few supplier choices and the supplier provides key parts and services to you‚ you a very reliant on this supplier and they can dictate terms and price to you on the other hand if you have a wide choice of supplier you are in a better position to negotiate price and terms as you can change
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Michael Porter‚ an industry is affected by certain forces‚ which enable them to attain different levels of profitability. These five forces help managers analyze the industry to gain a better understanding and develop a more effective business strategy. In the discount retailing industry‚ it is important to consider the following when considering entry: Threat of New Entrants: Four major competitors‚ WalMart‚ Kmart‚ Target and Costco Wholesale dominate the discount retail industry. The threat
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EDLP‚ and uses economy of scales from stocking its hypermarkets to keep prices low. 49% of Rimi Baltic’s turnover in 2008 was in Latvia‚ and for the purpose of this analysis‚ determining whether Rimi Baltic to should expand as a discount grocer into the UK‚ the country of Latvia will be used as a main point of reference. PEST Analysis Political: In recent history the two most significant dates in Latvia’s political evolvement have been 1991 and 2004. Both have impacted greatly on forming Latvia’s
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Porter 5 forces Analysis for JetBlue Airway Potential Competitors: Low - Rivalry among existing firms is intense‚ which affect the profits to be low. It¡¦s unattractive to the potential competitors. - High initial investments and fixed costs such as lease a fleet of safe and reliable aircraft‚ negotiate reasonable gate access and landing fees as well as high labor and fuel costs. - There are the price competitions in the airline industry‚ which some major airlines offer the low-price fares that
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Leisure- Cruise Industry Major: Marketing Porter’s Six Forces I. Threat of New Entrants: Low * Barriers to entry: High * High Capital Requirements: The capital required to start up a cruise line is one of the key factors contributing to this industry’s high barriers to entry. With the average cost of building a cruise ship rising‚ the amount of capital needed to start up a cruise line is estimated at one billion dollars. Therefore discouraging any new entrants into the industry. * High
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