merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants. Part A ’Marketing merely reflects the needs and wants of customers.’ We all need to eat‚ drink and sleep and reproduce‚ this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need. The other aspect
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activity that does not stop‚ continuously obtaining needs that define a state of felt deprivation and wants that defines what is need. It involves transaction in terms price‚ place‚ product and promotion. At the end of this exchange‚ the most important result most desired is customer satisfaction. The discovering and satisfying of consumers’ needs and wants is the prime marketing activity. Thus‚ the marketing function is to search needs and then satisfy it. According to Philip Kotler‚ the mission of
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Effective Total Rewards Program Progressive Insurance is among the top organizations with a large salesforce and with top sales range from $3.2 billion. Progressive Insurance compensation plan consist of Career Development‚ Health‚ Money‚ Work/Life Balance (www. Progressive.com‚ 2014). Career development offer training‚ training and development and tuition assistance; Health consists of medical benefits‚ dental‚ vision‚ they offer fitness centers with equipment and services‚ classes‚ studio training
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TOPIC: COMPENSATION STRATEGIES FOR RETAINING EMPLOYEES Employee Retention refers to the efforts by which employers attempt to retain employees in their workforce. Background Key employee relation is critical to long-term health and success of the business. Managers readily agree that retaining employees ensures customer satisfaction‚ product sales‚ satisfied co-works and reporting staff‚ effective succession planning and deeply imbedded organizational knowledge and learning. Employee retention
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How to motivate and satisfy the staff? The process of motivation lately is heard more and more. In organisations it is important to know how to motivate the staff in right way. Nowadays we have many motivation theories; they show us that there are many motives‚ which influence people’s behaviour and performance. The manager must judge the relevance of these different theories‚ how best draw upon them‚ and how they might effectively be applied in particular work situations. There
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Total Compensation Strategy Total Compensation Strategy Managing Diversity Nationally and internationally‚ companies are facing the task of reassessing the balance between their own identity and the force of integration. Centralism often makes access to new markets and regions difficult. Distinctive local autonomies‚ on the other hand‚ endanger the overall organization and identity of the company. Connected with this is the question of whether a unified and global compensation policy should
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February 2012 The Need to Satisfy For years‚ people in general have often wanted to feel free‚ but also do it in a way that society accepted. Many have sat and wondered what ways this could be done and/or possible. They often think about what they can buy or do to accomplish this feeling or need. It seems that in the end‚ a person goes out and buys a motorcycle‚ with specific regards to the “Harley Davidson.” Weather it caught your attention through curiosity or simply the need to achieve your
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Why do companies need a strategy? Strategy is very important for a business. Without a strategy an existing business can drift away from its customers and become uncompetitive with its environment and eventually the business will stop making profit. This is known as strategic drift. In other words‚ having a strategy is a way to remain competitive or it is a way of forcing a strategic change when an organisation has drifted away from its environment and is staring to fail. Lately‚ these strategic
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non-financial reward might a company use to motivate employees? Motivation can be defined as the reason an individual is performing a task extremely well compared to normal behaviour. Besides that‚ it is also the process that initiates‚ guides and maintains goal-oriented behaviours. A well-motivated workforce can provide several advantages such as better productivity‚ lower level of absenteeism‚ lower level of staff turnover‚ and improve product quality. In short‚ motivation is needed for employees to always
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and supplies on the ambulance needs to be checked. Need to check to be sure that there is the proper stock of the disposables and restock if necessary. Several main areas that are checked are airway and ventilation equipment‚ basic wound care supplies‚ medications and jump kit. The cardiac monitor should be turned on and checked daily. Each individual ambulance that is to be in use that day need to have their fluid levels checked. The heating and cooling systems need to checked. Wheels and tires
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