Set Of Questions for Mid Term Exam. Marks : 30 (Managing Technology Businesses) 1. Define Below Given Terms : ( 5X2 = 10) a. IT and ITES b. VAS c. Next Generation Network d. SEO e. SMPP 2. IT/ ITES industry related business has transformed India’s image on the global platform. Justify above statement ( 5) OR Will India become the new Vanguard of the Open Source Movement? (5) 3.
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of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Copyright © 2011 Pearson Education‚ Inc. Publishing as Prentice Hall 1-2 What is Marketing Management? Marketing management is the art and science of choosing target markets and getting‚ keeping‚ and growing customers through creating‚ delivering‚ and communicating superior customer value. Copyright © 2011 Pearson Education
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What major psychological processes influence consumer responses to the marketing program? How do consumers make purchasing decisions? In what ways do consumers stray from a deliberate rational decision process? Copyright © 2012 Pearson Education 6-2 Consumer Behavior Copyright © 2012 Pearson Education 6-3 What Influences Consumer Behavior? Cultural Factors Social Factors Personal Factors Copyright © 2012 Pearson Education 6-4 What is Culture? Culture is the fundamental determinant of
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Management – MM522 - Discussion 1 (Week 1) 1. Name the six steps in the marketing research process as discussed in the Kotler text. 1. Define the problem and research objectives. 2. Develop the research plan 3. Collect the information 4. Analyze the information 5. Present the finding 6. Make the decision 2. Why is it important to include all of these steps in the research process? Every research product is different‚ but you have to plan‚ prepare‚ and execute the research process to
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Evergreen Project One-Stop Age-Friendly Solutions for Seniors Binus Business School MM Executive Batch 20 Alexander Christian Dina Sandri Fani Jenna Widyawati Ridwan Martawidjaja Why Evergreen Project? – The World’s Context Seniors are the fastest growing population in the world… 11% (http://www.who.int/ageing/en/) 2 billion people will be aged 60 and older by 2050. This represents both challenges and opportunities (http://www.who.int/ageing/en/) 4-6% of older persons in high-income countries
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Place Girish Ketkar MM-I @ BIIB 2014-16 (Semester I) Topic 10 Agenda • • • • Definition and functions of channels of distribution Channel design decisions‚ channel levels Channel conflicts and resolution Integrated marketing channels Girish Ketkar MM-I @ BIIB 2014-16 (Semester I) Topic 10 1 Reading • Marketing Management: A South Asian Perspective (Kotler‚ Keller‚ Koshy‚ Jha) » Chapter 14: Designing and Managing Integrated Marketing Channels Girish Ketkar MM-I @ BIIB 2014-16 (Semester
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People always want to fit into society because they want to feel accepted. Every race tries to assimilate to the majority so they won’t stand out. For example‚ a man who is black and white doesn’t know what race to associate with. They don’t know which race to relate to because his skin might be too white or too dark. Because people try so hard‚ they use their culture and personality. This loss of individualism is depicted in “Mr. Z” by M. Carl Holman. This loss of individualism is portrayed in
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BMA 253 Intermediate Accounting Assignment #2 PART I Directions: 1) Complete the table below. 2) Calculate the estimated bad debts using aging of receivables method. Age Balance 1-60 days 61-120 days 121-180 days Over 180 days $80‚000 Probability Uncollectible of Default 2% $70‚000 4% $40‚000 8% $32‚000 11% Total PART II Directions: 1) Calculate the inventory cost for both periodic and perpetual method LIFO and FIFO using the following information and table below to fill in the shaded
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EXTERNAL EXAMINATION The body is that of an adult white mail. The body has been in bombed. The head is normal cephalic. Their is gray hare distributed oyer the scalp. The ears are without legion. The nose is without legion. The eyes have been capped. The mouth has been sealed. At the right base of the neck their is a sutured embalming wound. The chest is symmetric and stable. The abdomen is rounded. Their is an old healed surgical wound between the umbilicus and the pubis in the midline. The scar
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CHApter1 2.What key insights does the GEM study provide us about entrepreneurship? Of particular interest to GEM is early stage entrepreneurial activity‚ which consists of businesses that are just being started and businesses that have been in existence for less than three and one-half years. While the high rates of entrepreneurial start-up activities occur in low-income countries‚ where good jobs are not plentiful such as brazil‚ china‚ Argentina. Low rates occur in high-income countries‚ such
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