Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
Premium Advertising
What is Advertising Advertising is a form of communication for marketing and used to encourage‚ persuade‚ or manipulate the audience to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering. Commercial advertisers often seek to generate increased consumption of their products or services through "branding‚" which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers
Free Advertising
are some of the most appealing in America according to people magazine. May it be for their talents they have or the products they produce. These stars are appealing to Americans for different reasons. They have star quality because they appeal to many different genre. In 2007‚ at the age of 20‚ Lady Gaga began work at Inter-scope Records as a songwriter for other groups on the label‚ including Britney Spears‚ New Kids on the Block‚ and The Pussycat Dolls. Akon discovered Gaga
Premium Oprah Winfrey The Oprah Winfrey Show Britney Spears
. The Important of language Zaini Sharif-Mohamed John Simon‚ a renowned critic of both the arts and of the proper use of the English language. Some of his accomplishments include a devotion of 40-years as a theater critic at New York Magazine‚ as well as a regular author of several essays for a language column in Esquire (Simon 547). Simon asserts in his essay‚ ‘Why Good English Is Good for You‚’ that one must use good English to succeed. According to Simon‚ what constitutes as ‘good English’
Premium Grammar Linguistics United Kingdom
Foundation Studies (CFS) IIUM through UPU application for June 2014/2015 intake. For your information‚ I applied for five different art programs under CFS IIUM and unfortunately‚ all of my application was unaccepted. 2.I am writing this letter of appeal to have my admission application reconsidered so I can hopefully be a new student at this university for this new intake. CFS IIUM was my first choice out of those I applied to‚ specifically because it offers art programmes that I am really interested
Premium Selangor Petaling Jaya Subang Jaya
BASIC WORKOUTS INSTRUCTIONS 1. Determine your 1 Set Max and create a personalized workout - see “Customize Your Workout” below 2. Review the Checklist before each workout for proper form and breathing 3. Follow the schedule to Get Ripped! The Pullup Perfected Traditional pullups can be intimidating. That’s why we created the Perfect Pullup. With its unique adjustable Swing Arm‚ now anyone can do a pullup and benefit from the great upper body and core exercise. The Perfect Pullup adjusts
Premium Exercise Physical exercise
I am writing to appeal to get back into the nursing program. I feel that a lot has changed since I first went into the nursing program. I for one am more confident in myself and know that if I push myself a little more I can do anything. I have made a plan for when and if I get back into the program. The first semester that I was in nursing‚ I had a very heavy workload. I was taking 17 credits and was very stressed throughout the semester. This semester‚ I am doing very well in my general classes
Premium English-language films 2006 singles 2008 singles
(name) (Home Address) (Zip Code) (561) (Personal Email) (name of school) Office of Student Financial Aid (school address) Dear Financial Aid Office: “Invest in a human Soul who known it may be a diamond in the rough” stated by our beloved Founder Dr. Mary McLeod Bethune. My name is (insert name)‚ a (insert classification) majoring in (insert major)‚ the purpose of this letter is for reconsideration of Financial Aid eligibility and to also continue on and becoming an Alumni of this
Premium Academic degree Investment Academia
Developing an innovative advertising strategy which could break out of the advertising clutter and capture the attention of potential consumers is the key of effective marketing communication (Schiffman et al‚ 2007). Organizations‚ particularly Western ones‚ have been using sex-appeal in advertisement as a creative method to build up such effective strategy. However‚ there is another side to this practice. There are many controversies and negative impression around the use of “sex appeal”. Taking two perspectives
Premium Advertising Human sexuality Ethics
1. Locate current examples of marketing stimuli that depend on an ethnic or religious stereotype to communicate a message. How effective are these appeals? Ethnic stereotypes represents ethnic groups that composed of different characteristics‚ personality etc. This is how to communicate with marketing stimuli that based on the social factors based on their society to have a decision making and have a response when it comes to marketing mix which is the 4p’s product‚ price‚ place and promotion. Every
Premium Old age Middle age Marketing