Question 1 : Take your corporate brand or brand of any product / service that your organization offers. What is the promise of the above brand ? Also identify the brand elements and their role in building brand equity. Answer : THE BRAND : A brand is a name‚ term ‚ sign‚ symbol‚ design‚ or some combination of these elements intended identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. The different component of brand - Brand name
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Developing An International Growth Strategy At New York Fries New York Fries is known for its high quality fries made with real and hand-cut potatoes and fried in a non-hydrogenated‚ trans fat-free‚ sunflower oil. Jay Gould‚ president of The Company and founder is holding a biannual meeting with its franchisees in the next three days. He is planning to discuss about the plan to have international expansion into another countries‚ such as China‚ India‚ and South Korea. However there are many risks
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Brand management‚ one of the most interesting marketing measures‚ allows you to understand how brand equity is built and well maintained by MNCs. You will understand how to add value to your product‚ differentiate it from others and finally‚ position your offerings as the best or most appealing in the market. However‚ it will be completely hidden what you are going to do in future. So‚ let’s see what is going to be your actual job? Suppose‚ you are Mr. Jonathan and you are appointed as a Brand manager
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Brand 1: Coca-Cola Coca-Cola overview “In 1886‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity when he discovered ‘Coca-Cola’. One afternoon‚ he stirred up a fragrant‚ caramel-colored liquid and‚ when it was done‚ he carried it a few doors down to Jacob’s pharmacy. The mixture was combined with carbonated water and sampled by customers who all agreed that the drink was something special. So Jacob’s Pharmacy put it on sale for five cents a glass. Pemberton’s bookkeeper
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Why people buy counterfeit brands First of all it is important to say that there are two types of counterfeit product purchases by consumers. Deceptive counterfeiting takes place where the consumer does not know that they have purchased a counterfeit product. In contrast‚ non-deceptive purchases of counterfeit products take place where the consumer willingly buys the counterfeit products. We’re dealing here with the latter type of purchase. If lawmakers and the producers of genuine branded goods
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flagship) * additional serives - cafe‚ nail salon‚ etc * established brand image and market position (in the UK) (Jiji) * variety of collections to appeal to a broader range of customers (current and potential) * over 300 stores in UK and 100 overseas - increased competitive edge on the international retail market * Charity work w/ PETA‚ Breast Cancer‚ TRAID & Starlight - providing a strong brand image and establishes a trustful relationship with its stakeholders * Great
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Table of Contents Appendices 1 1. Background 3 1.1 Company 3 1.2 Market 3 1.3 Competition 4 2. Brand analysis 4 2.1 Brand attitude 4 2.1.1 The Rossiter-Percy grid 5 2.2 Brand identity 5 2.2.1 Brand Name 6 2.2.2 Packaging 7 2.2.3 Identity Prism 8 2.2.3 Brand personality 9 3. Positioning 10 3.1 Possible positioning statements 11 3.1.1 Comparisons 12 3.1.2 Contrast between two statements 12 4. Celebrity endorsement 13 4.1 David Beckham and
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Time For Reform? Considering The Failures of The Electoral College Description: This paper discusses the many shortcomings of the Electoral College‚ and posits possible alternative electoral processes which likely be more democratic. Time for Reform? Considering the failures of the Electoral College A common misconception among American is that when they vote they elect the President. The truth is not nearly this simple. What in fact happens when a person votes is that there vote goes for an Elector
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Answers are hi-lighted yellow. Company A’s nationally advertised brand is Brand X. Contribution to profit with Brand X is $40 per case. Company A’s re-proportioned formula is sold under a private label Brand Y. Contribution to profit with Brand Y is $30 per case. Company A’s objective is to maximize the total contribution to profit. Three constraints limit the number of cases of Brand X and Brand Y that can be produced. Constraint 1: The available units of nutrient C (n) is 30. Constraint 2: The
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chocolate bar filled with rum cream‚ a unique product created for the local‚ Romanian market‚ first created in 1964. The brand‚ from the begining‚ was succesful‚ because of the lack of choices and‚ of course‚ the restrictions which were applied by the communist government. At that time‚ ROM was a delight for everyone‚ and all the Romanians‚ from children to old people‚ knew the brand and identified with it‚ because they had to. Therefore‚ the product now reminds Romanians of their childhood‚ actually
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