• Black & Decker Power Tools Division - Case Study
    of Q2 below. | See answer of Q3 below. | Key Learnings & Why is this important | * | Assignment Questions | 1. Why is Makita outselling Black and Decker 8 to 1 in an account that gives them equal shelf space? a. Makita provided a good baseline option in all major categories...
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  • Black & Decker Case
    1) Why is Makita outselling Black & Decker 8 to 1 in an account which gives them equal shelf space? • Trade is asking for advertising allowances and rebate money on products, profitability in the Tradesmen segment is near zero. • The B&D brand in the Tradesmen segment may be regarded as “weak...
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  • Case study B&D
    Case: HBS Case 595-057 Q1. Why is Makita outselling B&D 8 to 1 in an account that gives them equal shelf space? (Opening paragraph) Ans. Perception of Quality - Makita have positioned themselves as a premium product in the profession power tool segment. B&D, as a result of its market...
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  • Pakigoestowrk
    Case: The Black & Decker Corporation (A): Power Tools Division Readings: Textbook Chapter 9 Questions: 1. Why is Makita outselling Black & Decker 8 to 1 in an account which gives them equal shelf space? (opening paragraph) 2. Why are Black & Decker’s shares of the...
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  • BD SWOT
    the competition out of the way. Competition could also form alliances to try to push Black & Decker out of the saturated US market. Makita and Ryobi are leaders in Japan, but they compete against each other. If they decided to join forces to keep Black & Decker from treading on their space, then...
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  • doctor
    T H E B L A C K 6 OECHER C O R P O R A T I O N (A): POWER TOOLS OlUlSlON Joe, I like you guys. But, look, I give Makita 10 feet of space. I give you 10 feet of space. They outsell you 8 to 1. W h a t are wegoing to do about that? In January 1991, statements like this no longer surprise Joseph...
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  • Black and Decker
    Harvard Business School 9-595-057 Rev. March 30, 2001 The Black & Decker Corporation (A): Power Tools Division Joe, I like you guys. But, look, I give Makita 10 feet of space. I give you 10 feet of space. They outsell you 8 to 1. What are we going to do about that? In January 1991...
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  • Stanley Black and Decker
    national and governmental accounts, and remodeling and retro-fit activity that were more than offset by overall weakness in retail, banking and other sectors. Convergent Security Solutions 1. Stanley Black & Decker the third-largest electronic security company, second-largest commercial security...
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  • Balck & Decker
    $420 million dollars in revenue. Makita has a 50% share of this market, while B&D has 9%, a disparity of more than $170 million in revenue. The top 8 manufacturers (Table A from case study) account for 94% of the Tradesmen segment. B&D has a brand awareness that is stronger than all of their...
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  • Black and Decker Case Study Analysis
    segment. This may rejuvenate the brand and increase sales in P-T segment as it did for the space maker like in consumer market segment. Why this strategy should not be chosen?: Adding a catchy name in front of product line like “Piranha” by Black and Decker would do little to change the perception of...
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  • Mba
    Black and Decker Corporation V Pre 1980 The Black and Decker Corporation ¡V Pre 1980 Company¡¦s Background In 1910, Duncan Black and Alonzo Decker invested $1,200 to start a company, which makes specialised machinery. Their product line included a milk bottle cap machine, a vest pocket-adding...
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  • Black and Decker
    majority of tool types and were at least competitive in all types except miter saws and belt sanders. Pricing DeWalt brand tools at the Makita level will also help give the perception that these new tools are of equal quality to that of Makita. Where to Market DeWalt Tradesmen most frequently...
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  • The Black & Decker C O R P O R a T I O N (a):
    testing and blind field tests, showed that B&D made tools that held a leadership ranking in a majority of tool types. Pricing DeWalt brand tools at the Makita level will also help give the perception that these new tools are of equal quality to that of Makita. Placing the new brand: Tradesmen most...
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  • Black and Decker Brand Analysis 2012
    in price wars by trying to match the low costs of B&D, but Makita also must maintain its higher-quality reputation by not decreasing costs so much as to create an image of lower quality products. 8 V. Improving Black & Decker Competitive Advantage After examining the current situation in...
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  • Black and Decker
    Power Tools Market (Kotler 2003) Exhibit 1: Strengths • • • • • Weaknesses High quality tools as proven in lab and field tests Highest power tool brand awareness Higher service rating than Makita Market share in ProfessionalTradesmen market is small, which leaves Black & Decker...
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  • Happy Birthday
    –mix if your group were in decision-making seats at Polaroid – and why ? __________________________________________end of Bus 120 MM Case # 7 From the desk of Prof. Shyam Vyas, Ph.D. Bus 120 Essentials of Marketing Case # 8 BLACK & DECKER: GAMBLING ON PRODUCT STRATEGY...
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  • Black and Decker Case Study
    capitalizing in the Membership Club distribution channel which was in the top five profitable distribution channels. Makita did distribute its tools to membership clubs and it turned out to be very successful channel for them having 85%. Black and Decker had such a lack of profitability in the...
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  • Black and Decker
    -Analysis-Black-Decker-Group-1 6. http://www.portercable.com/aboutus/PressRelease.aspx?BlockID=5bbb6e07-86f8-43b5-924c-9f8f6a665324 7. http://www.topfloortech.com/about-us/news/milwaukee-electric-tool-aims-to-expand-customer-base-with-help-from-top-floor-technologies 8. http://www.makita.com/en-us/Modules/Company/PressReleases.aspx?ID=688 9. http://voices.yahoo.com/business-competitiors-strategies-forecasting-792425.html?cat=3...
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  • Black & Decker
    The Black & Decker Corporation (A): Power Tools Division I. Nature of the case and decisions to be made Black & Decker, the largest power tool producer in the world in 1990, was the #1 market leader in two out of three major segments of the power tool business. While they led in the...
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  • Case Study: the Black & Decker Corporation (a) Power Tools Division
    aim of this paper is to give recommendations based on the results of the SWOT-Analysis. Furthermore, it will be analysed which of the given options is the most promising alternative. 2. Case Summary 1 2.1 The Black & Decker Corporation The Black & Decker Corporation is the...
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