February 22, 2001
Prepared by: John Doe President PDAWare Software 3456 Main Street Anytown, US 12345 (999) 555-1212 firstname.lastname@example.org
PDAware Business Plan
TABLE OF CONTENTS
Executive Summary __________________________________________ 1 The Business ________________________________________________ 2 The Market __________________________________________________ Market Analysis ___________________________________________ Market Segmentation _______________________________________ Strengths ________________________________________________ Weaknesses______________________________________________ Target Audience ___________________________________________ Competition ______________________________________________ Strategies ___________________________________________________ Marketing Strategies _______________________________________ Sales Strategies ___________________________________________ Strategic Alliances _________________________________________ The Management Structure ____________________________________ Key Players ______________________________________________ Organization Chart _________________________________________ Staffing Costs (at end of year 1) ______________________________ The Financial Plan____________________________________________ Needs Summary __________________________________________ Revenue Model____________________________________________ Assumptions and Comments_________________________________ 7 7 8 8 8 8 9 10 10 11 12 13 13 14 15 16 16 16 16
APPENDICES ________________________________________________ 17 Financial Statements Profit and Loss-Year 1 ______________________________________ Profit and Loss-Year 2 ______________________________________ Profit and Loss-3 Year Summary______________________________ Cash Flow-Year 1__________________________________________ Cash Flow-Year 2__________________________________________ Balance Sheet ____________________________________________ 18 19 20 21 22 23
Implementation Schedule and Milestones ________________________ 24 Research and Development ____________________________________ 25 Exit Strategy ________________________________________________ 26
Development of PDAware™ Project Management Software began in July of 2000 and the first version was released for beta testing in January 2001. It was developed to significantly improve the way today’s workforce manages projects. With the rapid growth of PDA (Personal Digital Assistant) use, the product offers tremendous advantages to professional project managers, as well as the thousands of other workers assigned the responsibility of managing projects every day. PDAware will be positioned as a high-end software package that enables project managers to review, maintain and synchronize their project data via wireless technology. There is currently no other company that produces this type of software with the management features we’ve developed. It will be packaged and sold in retail markets where PDAs are sold, sold through traditional online software vendors, sold via the PDAware company website, sold via targeted direct mail campaigns, and also sold through cooperative agreements with leading PDA manufacturers. The potential market for the product is very promising. Palm™ Computing had sold over 8 million units as of August of 2000 with an estimated 12 million total units in the market from all manufacturers. Our financial projection for Year 1 is a net loss after taxes of $174,000. Year 2 is projected at a net profit after taxes of $1,019,031. Year 3 is projected at a net profit after taxes of $1,165,987. The Management Team members have strong backgrounds in both computer hardware and software development. The CEO was the former Business Development Officer for XYZ Company, the VP of Product Development was formerly the Chief Software Engineer with ABC Company, the VP of Finance was previously Controller...