The demographical aspect of our current target market ranges from the youth who are under adult…
This assignment will focus on one promotional campaign and identify the main target market(s). Then focus on explaining the media used and the reasons behind the choices made.…
Often times the type of messages transmitted trough marketing efforts have the intended target of a certain group. As those groups are captivated and drawn into the advertising, they are identified and singled in as the intended segment. Because these segments are the product of rigorous research and analysis of marketing specialist, the attitudes, perceptions, and needs are the key to creating promotional messages. In this paper I will analyze the different types of facets that are important to market individual groups identified by their age. The group I will focus on would be teenagers and how marketing specialist utilize the collected information…
In the article “Children as Consumers: Advertising and Marketing” author Sandra L. Calvert talks about how and why companies use specific marketing and advertising skills to promote sales and consumption to the youth. The youth range from 2 year old to late teenagers, and Calvert explains that companies specifically advertise to this age group because they are known to consume a lot and have big influences on how their parents spend money. Companies have very efficient marketing and advertising techniques that heavily impact the youth. According to Calvert, some of their marketing techniques in ads are; Repetition, Branded characters, Celebrity endorsements, Product Placement, etc. There are more example of marketing techniques and all are…
) In order to reach out even more to consumers, an excessive amount of mass media from every corner will be showcased. No rock will be left unturned. Besides displaying ads and commercials on major television networks, there will also be advertisements placed in major marketing newspapers. Contact some local/top-rated radio stations and occupy radio time slots to get the word out even more will bring more attention to the brand.…
Telecommunication is a large and ever growing industry. Communication worldwide has transformed itself from hand written letters, to the home phone, to mass communication through wireless devices and internet capabilities. TELUS is one of the corporations competing internationally for customer usage and advancing communication technology. For TELUS, being a telecommunication company is more than providing telephone services; The use of voice, data, IP, and wireless technology allows TELUS to provide communication solutions for their customers, with cultural values and organization (TELUS.com, 2006). Their philosophy is simple: fast, efficient, customizes and convergent solutions.…
Increases in the amount of entertainment content offered through cell phones make innovation a must for telecommunication companies to survive in a fast-changing environment…
Ontela is a technology start-up. Ontelas first offering is PicDeck which is a technology service that allowed wirelesss subscribers to seamlessly transfer pictures from their mobile devices to their computers, email inbox and other networking devices and services. This product is intended to increase sales of high margin data services for Ontela’s wireless carriers its direct customers. Ontela sold its technology to wireless carriers who were responsible for branding and pricing the service and marketing it to wirelss subscribers. The subscribers pay a monthly fee to carriers for the PicDeck service and ontela received a portion of this subscription revenue. Their customers are the wireless carriers along with the subscribers because they receive a portion of subscription revenue.…
Marketing to children is now a billion dollar profit for corporations that want to corner the young consumers into buying their products by advertising through media, school events, and transportation.…
To conclude, in some aspects of the marketing business it's the media imitating the teenagers which can be seen when the teenagers are studied in their home or in focus groups. Also, the teenagers do imitate the media in advertisements like Sprites and their website launch party. The feedback loop is a complicated cycle where the producer and the customer imitate each other to survive. Mass marketing can be compared to the riddle "what came first, the chicken or the egg", but in the end the both go hand in hand and without the other the cycle would…
This paper will focus on the research and promotional message of teenaged consumers in today’s social market. The current generation of teenagers is referred to as Generation Y or Millennial and is a large portion of the consumer market that attracts companies in gaining large profits. In 2001, according to the National Consumers League (2013), teenagers purchased approximately $172 billion dollars. This generation is described as having the following attitudes and beliefs, they are “tech-savvy: prefers media based communication, family centric: prioritize family over work, achievement oriented: confident and ambitious, team oriented: loyal, committed, involved, inclusive, and attention craving: seeks feedback, guidance, and mentoring (Kane, n.d.). The manner in which Generation Y views their world has a significant impact on the psychology behind their purchasing decisions. In being able to define the wants and needs of this generation, marketers will enhance their profit.…
Television, the World Wide Web, billboards, or just by word of mouth. It is persuasive; it can function…
One of the most widespread ways advertisers target youth is through social media, such as apps, games, videos, music, streaming websites and downloadable content. They even have created advergames video games that advertise a brand-name product by featuring it as part of the game. An example of this is a fourth grader from Davis, California, who spends an hour a day on the Webkinz website, charmed by their plush animals (she owns 18). The site rewards her with currency whenever she clicks to see an ad. What more effective way to advertise than to reward kids for watching your ads. Advertisers also take advantage of social media by recruiting teens (usually) to advertise their…
Central Idea: Marketers love teens because they easily spend money on “luxury” items such as clothing, electronics, and music. They mostly make their purchase decisions independently, have significant influence on family purchases, and companies know that once they have “branded” a child, they are likely to be customers for life. They reach kids by advertising in magazines, movies, TV shows, and on the internet. Companies get info about kids spending habits from internet “quizzes” and “surveys”. Marketers know how to capitalize on important teen issues and anxieties, like body image, peer acceptance, coolness, and need for power.…
In the ever expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime target because they have more spending power than ever before; because of more disposabel income, and increased avenues at their disposal in which to spend their money. Therefore companies spend an enormous amount of money on advertisement to ensure popularity and early brand loyalty. In the last decade, these superbrands are looking towards new and outrageous ways to capture young audiences, although these campaigns are appealing, how effective are they? This essay is meant to demonstrate how companies are reinventing themselves, whether their efforts are effective, and what possible implications these actions may have on youth during their teenage years, when they may be the most impressionable.…