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Language and Power Essay Example

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Language and Power Essay Example
Language and power essay
How do the texts attempt to influence the reader? You should refer in detail to the texts and to relevant ideas from language study
Consider
* Lexical and grammatical features * Graph logical features * The assumptions made about the audience

Text E is a flyer published which illustrates influential power through its language choices to try and informally educate the reader of the consequences of drunk driving, ergo persuading them not to drink and drive. Text D has a similar purpose of persuading people to drive sensibly and not speed, but its power is more instrumental as it’s a poster created by the government and heavily lies on graphology and the pragmatics of the graphology to show how it’s a crime and the consequences will be great.

It maintains its level of informality through the lexis, using many colloquialisms such as the pre-modifier “hefty” when talking about fines; rather than just stating the fact of the true cost, plus others like “forking out” and “cadge”, perhaps as men are affected by the hidden prestige within colloquialisms. These counteract the boring list layout of the information, making the flyer more interesting encouraging the reader to read on and become an ideal reader, whilst also playing to a young or less educated audience, e.g. saying “get done” when talking about being caught and punished, stopping it becoming formal and legalised which was dissuade the reader from reading.. It also uses the lexis to appeal to young audiences through talking about “parties” and “mates” instead of the perhaps more grown up equivalent phrases for these.

It could also be suggested that the piece was made more appealing to male readers by using arguably sexist terms towards women like calling them a “sexy piece” or saying it could stop the men from having “steamy backseat fumblings”. This could also help to influence the reader as these are things stereotypically desired by men, and they’re being told

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