healthymagination
Case Analysis
Healthymagination at GE Healthcare Systems
Problem Definition
Primary Business:
GE Healthcare is a subsidiary of General Electrics (GE) and its primary business is creation of healthcare technologies and services that ranges from medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies and so on. Its business units are classified as:
Healthcare IT and Performance Solutions
Healthcare Systems
Healthcare Services
Life Sciences
Surgery
GE Healthcare Systems (GEHS) is a major business unit of GE Healthcare delivering technologies for different phases of patient care ranging from diagnostic imaging to routine testing and life critical care. Such medical technologies include Molecular Imaging, Computed Tomography, X-Ray, Magnetic Resonance, Ultrasound, Anesthesia Delivery, Maternal Infant Care, Interventional, and Diagnostic Cardiology. Equipment sales and services account as the primary revenue sources for GEHS - equipment sales $7.5 billion and services $4 billion when the total revenue was $16.9 billion in 2010.
Tom Gentile, who took over as the CEO of GEHS in June 2011 build the worked on the strategy revolving around the concept of Healthymagination. (Healthymagination was coined by GE's CEO, Jeff Immelt in May 2009 which emphasized on improving the cost, quality and access to healthcare services in the global market.)
Main Problem and Central Issues:
There were not any major problems which brought in healthymagination by GEHS, but in my opinion growth rate of healthcare sector and government policies (like Affordable Care Act and use of 'meaningful data' passed in 2010-11 were the driving factors that brought healthymagination into picture. Healthcare industry was least affected by the global recession and after 2010, it witnessed trends that suggested that spending in healthcare sector is likely to
Healthymagination at GE Healthcare Systems
Problem Definition
Primary Business:
GE Healthcare is a subsidiary of General Electrics (GE) and its primary business is creation of healthcare technologies and services that ranges from medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies and so on. Its business units are classified as:
Healthcare IT and Performance Solutions
Healthcare Systems
Healthcare Services
Life Sciences
Surgery
GE Healthcare Systems (GEHS) is a major business unit of GE Healthcare delivering technologies for different phases of patient care ranging from diagnostic imaging to routine testing and life critical care. Such medical technologies include Molecular Imaging, Computed Tomography, X-Ray, Magnetic Resonance, Ultrasound, Anesthesia Delivery, Maternal Infant Care, Interventional, and Diagnostic Cardiology. Equipment sales and services account as the primary revenue sources for GEHS - equipment sales $7.5 billion and services $4 billion when the total revenue was $16.9 billion in 2010.
Tom Gentile, who took over as the CEO of GEHS in June 2011 build the worked on the strategy revolving around the concept of Healthymagination. (Healthymagination was coined by GE's CEO, Jeff Immelt in May 2009 which emphasized on improving the cost, quality and access to healthcare services in the global market.)
Main Problem and Central Issues:
There were not any major problems which brought in healthymagination by GEHS, but in my opinion growth rate of healthcare sector and government policies (like Affordable Care Act and use of 'meaningful data' passed in 2010-11 were the driving factors that brought healthymagination into picture. Healthcare industry was least affected by the global recession and after 2010, it witnessed trends that suggested that spending in healthcare sector is likely to