Ernst and Young Analysis
THIS WORK HAS BEEN COPYRIGHTED 2013 BY LYNN-MARIE BURKE AND IS CONSIDERED INTELLECTUAL PROPERTY UNDER US LAWS. Any and all work taken from this assignment must be referenced to the appropriate author, including myself.
Final Project Week Six
Lynn-Marie Burke
ITT Tech Online
BU1110 – Introduction to Business
Dr. Carrie A. O'Hare
March 23, 2014Final Project Week Six
Ernst and Young (EY) is a non-union organization in the United States. However, I was unable to find any information regarding their union status for the other countries they operate in. The company EY uses computers, the Internet for marketing, and cloud computing and many other technological advantages they have differ by region and country. They understand and address the ever changing technological changes head on, and this is evident by their continued success in today’s market. After some research, I have found EY has an established global Internet presence, they can be found on Facebook in multiple countries, also, they have LinkedIn profiles, and a Twitter page was found; some of which are used for recruiting purposes. Although EY does not publicize its alternative work arrangements, it is stated on their employment section of their website, that they offer internships. Also, EY as a global company has to conform to the laws of each country they are in regarding employment laws and opportunities offered.
Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts. Its conclusions are documented in a marketing plan that is regularly updated. The three steps in a strategic marketing planning process are: (1) examining the current marketing situation, (2) assessing opportunities and setting objectives, and (3) crafting a marketing strategy to reach those objectives (Bovee & Thill, 2011, p. 301) Start by examining the current situation of the company, its strengths, and its competition. Then assess its
Final Project Week Six
Lynn-Marie Burke
ITT Tech Online
BU1110 – Introduction to Business
Dr. Carrie A. O'Hare
March 23, 2014Final Project Week Six
Ernst and Young (EY) is a non-union organization in the United States. However, I was unable to find any information regarding their union status for the other countries they operate in. The company EY uses computers, the Internet for marketing, and cloud computing and many other technological advantages they have differ by region and country. They understand and address the ever changing technological changes head on, and this is evident by their continued success in today’s market. After some research, I have found EY has an established global Internet presence, they can be found on Facebook in multiple countries, also, they have LinkedIn profiles, and a Twitter page was found; some of which are used for recruiting purposes. Although EY does not publicize its alternative work arrangements, it is stated on their employment section of their website, that they offer internships. Also, EY as a global company has to conform to the laws of each country they are in regarding employment laws and opportunities offered.
Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts. Its conclusions are documented in a marketing plan that is regularly updated. The three steps in a strategic marketing planning process are: (1) examining the current marketing situation, (2) assessing opportunities and setting objectives, and (3) crafting a marketing strategy to reach those objectives (Bovee & Thill, 2011, p. 301) Start by examining the current situation of the company, its strengths, and its competition. Then assess its