e-commerce chapter 1
E-commerce 2013 business. technology. society. ninth edition
Kenneth C. Laudon
Carol Guercio Traver
Copyright © 2013 Pearson Education
Chapter 1
Introduction to E-Commerce
Copyright © 2013 Pearson Education
Outline
1.
eCommerce : The Revolution Is Just Beginning
2. eCommerce : A Brief History
3. Understanding eCommerce : Organizing
Themes
Learning objectives
•
•
•
•
•
•
Define the e-commerce and describe how its differ from ebusiness
Identify uniqueness features of e-commerce technology Recognize and describe Web 2.0 applicartions
Describe the major types of e-commerce
Understanding the evolution of ecommerce
Major theme of ecommerce
Class Discussion
FACEBOOK: THE NEW FACE OF E-COMMERCE???
Copyright © 2013 Pearson Education
Slide 1-5
Class Discussion
Do you use Facebook?How often? What
has the experience been like?
Have you purchase anything based on adv on fb or by using a link provided by a friend?
Are you concerned about the privacy of the information you have posted on fb?
Copyright © 2013 Pearson Education
Slide 1-6
Class Discussion
Pinterest: Attracts Global Interest
Have you used Pinterest or any other content curation sites? What are your main interests?
Have you purchased anything based on a pin or board on Pinterest or any other curation site? Why do Pinterest links drive more purchasing than Facebook links?
Copyright © 2013 Pearson Education
Slide 1-7
First thing first
Welcome to the new world of electronic commerce (eCommerce or EC)
The industry of the twenty-first century
Do business electronically from virtually anywhere in the world that has a computer.
In 2011 alone, US eCommerce generated well over $310 billion in retail business and over $3.36 trillion business-to-business traffic.
The Internet - an international network of independent computer systems precipitated the revolution.
Security
Privacy
Other problems
Has permeated virtually every phrase of society
Copyright © 2013 Pearson
Kenneth C. Laudon
Carol Guercio Traver
Copyright © 2013 Pearson Education
Chapter 1
Introduction to E-Commerce
Copyright © 2013 Pearson Education
Outline
1.
eCommerce : The Revolution Is Just Beginning
2. eCommerce : A Brief History
3. Understanding eCommerce : Organizing
Themes
Learning objectives
•
•
•
•
•
•
Define the e-commerce and describe how its differ from ebusiness
Identify uniqueness features of e-commerce technology Recognize and describe Web 2.0 applicartions
Describe the major types of e-commerce
Understanding the evolution of ecommerce
Major theme of ecommerce
Class Discussion
FACEBOOK: THE NEW FACE OF E-COMMERCE???
Copyright © 2013 Pearson Education
Slide 1-5
Class Discussion
Do you use Facebook?How often? What
has the experience been like?
Have you purchase anything based on adv on fb or by using a link provided by a friend?
Are you concerned about the privacy of the information you have posted on fb?
Copyright © 2013 Pearson Education
Slide 1-6
Class Discussion
Pinterest: Attracts Global Interest
Have you used Pinterest or any other content curation sites? What are your main interests?
Have you purchased anything based on a pin or board on Pinterest or any other curation site? Why do Pinterest links drive more purchasing than Facebook links?
Copyright © 2013 Pearson Education
Slide 1-7
First thing first
Welcome to the new world of electronic commerce (eCommerce or EC)
The industry of the twenty-first century
Do business electronically from virtually anywhere in the world that has a computer.
In 2011 alone, US eCommerce generated well over $310 billion in retail business and over $3.36 trillion business-to-business traffic.
The Internet - an international network of independent computer systems precipitated the revolution.
Security
Privacy
Other problems
Has permeated virtually every phrase of society
Copyright © 2013 Pearson