Chapter 3 the Marketing Environment Essay Example
Chapter 3
The Marketing Environment
GENERAL CONTENT: Multiple-Choice Questions
1. The most commercially influential demographic group in history is _____. a. Generation X b. baby boomers c. Generation Y d. seniors e. infants
(Answer: b; p. 70; Easy)
1. All of the groups within a company are called the _____. a. culture b. diversity c. internal environment d. climate e. range
(Answer: c; p. 66; Moderate)
2. Which of the following do suppliers not provide marketers within your firm? a. Resources to produce products and services. b. Insight into trends and competitors. c. Partners in creating and delivering customer value. d. The funding for your paychecks. e. B and C
(Answer: d; p. 67; Moderate)
3. Which of these firms help companies to stock and move goods from their points of origin to their destination? a. Financial intermediaries. b. Physical distribution firms. c. Marketing service firms. d. Resellers. e. Modified rebuyers.
(Answer: b; p. 67; Easy)
4. Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as _____. a. financial intermediaries b. physical distribution firms c. marketing service agencies d. resellers e. wholesalers
(Answer: a; p. 67; Moderate)
5. Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. What do we call this market? a. Business. b. Reseller. c. Government. d. Consumer. e. Marketing intermediary.
(Answer: d; p. 67; Easy)
6. What is the name of the market that buys goods and services for further processing or for use in the production process? a. Business. b. Reseller. c. Wholesale. d. Consumer. e. Retail.
(Answer: a; p. 67; Easy)
7. Rachel
The Marketing Environment
GENERAL CONTENT: Multiple-Choice Questions
1. The most commercially influential demographic group in history is _____. a. Generation X b. baby boomers c. Generation Y d. seniors e. infants
(Answer: b; p. 70; Easy)
1. All of the groups within a company are called the _____. a. culture b. diversity c. internal environment d. climate e. range
(Answer: c; p. 66; Moderate)
2. Which of the following do suppliers not provide marketers within your firm? a. Resources to produce products and services. b. Insight into trends and competitors. c. Partners in creating and delivering customer value. d. The funding for your paychecks. e. B and C
(Answer: d; p. 67; Moderate)
3. Which of these firms help companies to stock and move goods from their points of origin to their destination? a. Financial intermediaries. b. Physical distribution firms. c. Marketing service firms. d. Resellers. e. Modified rebuyers.
(Answer: b; p. 67; Easy)
4. Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as _____. a. financial intermediaries b. physical distribution firms c. marketing service agencies d. resellers e. wholesalers
(Answer: a; p. 67; Moderate)
5. Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. What do we call this market? a. Business. b. Reseller. c. Government. d. Consumer. e. Marketing intermediary.
(Answer: d; p. 67; Easy)
6. What is the name of the market that buys goods and services for further processing or for use in the production process? a. Business. b. Reseller. c. Wholesale. d. Consumer. e. Retail.
(Answer: a; p. 67; Easy)
7. Rachel