A&F Discussion Questions
A&F Discussion Questions
1. Companies like J. Crew (http://www.jcrew.com) and banana republic (http://www.bananarepublic.com) are targeting many of the same consumers as Abercrombie & Fitch. Visit their websites and discuss how their marketing strategies are different from those of A&F. Would you suggest any changes in these strategies that would allow these two companies to better position themselves in the minds of consumers?
Banana republic and J. Crew’s marketing plan is geared more towards the yuppie crowd. Viewing their websites you are drawn to the clothes, the patterns colors and styles. The back grounds of both sites are white giving no distraction to the viewer. The layout on both sites is clean and to the point not giving incentives to search and stay on the site longer than necessary. For both banana republic and J. Crew, it’s about the product they are selling not the models who are wearing the clothes. A&F’s site however is the total opposite. It’s all about the models and how the models look in their clothes. Their website back ground is charcoal grey which enhances the features of the models. The models have next to nothing on posing in very alluring positions. They even have a models club on the site where you can view former models. I have learned something interesting, I had no idea Channing Tatum was a former A&B model!
They should follow a little bit of the A&F design, add color to the back ground of the site, and have a club page not for the models but perhaps for contests, special events or community service. Something that will allow viewers to stay on their site longer, engage them perhaps gets involved in something they are offering. They should enhance their follow us on Facebook, twitter and Instagram; making the icons much larger so you want to just click and add.
2. The success of specialty clothing stores has come at the expense of large department stores like Sears and J.C. Penney. What can department
1. Companies like J. Crew (http://www.jcrew.com) and banana republic (http://www.bananarepublic.com) are targeting many of the same consumers as Abercrombie & Fitch. Visit their websites and discuss how their marketing strategies are different from those of A&F. Would you suggest any changes in these strategies that would allow these two companies to better position themselves in the minds of consumers?
Banana republic and J. Crew’s marketing plan is geared more towards the yuppie crowd. Viewing their websites you are drawn to the clothes, the patterns colors and styles. The back grounds of both sites are white giving no distraction to the viewer. The layout on both sites is clean and to the point not giving incentives to search and stay on the site longer than necessary. For both banana republic and J. Crew, it’s about the product they are selling not the models who are wearing the clothes. A&F’s site however is the total opposite. It’s all about the models and how the models look in their clothes. Their website back ground is charcoal grey which enhances the features of the models. The models have next to nothing on posing in very alluring positions. They even have a models club on the site where you can view former models. I have learned something interesting, I had no idea Channing Tatum was a former A&B model!
They should follow a little bit of the A&F design, add color to the back ground of the site, and have a club page not for the models but perhaps for contests, special events or community service. Something that will allow viewers to stay on their site longer, engage them perhaps gets involved in something they are offering. They should enhance their follow us on Facebook, twitter and Instagram; making the icons much larger so you want to just click and add.
2. The success of specialty clothing stores has come at the expense of large department stores like Sears and J.C. Penney. What can department