A strategic analysis of GE healthcare
GE Healthcare: Company Overview
GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. It has a turnover of approximately $ 17 billion. The headquarters hosts GE healthcare corporate offices as well as finance, sales, global sourcing departments, X-Ray marketing, manufacturing, design and shipping. The finance and sales departments at the headquarters handle GE Healthcare’s high level decisions, but each modality often has its own similar departments. The global sourcing department handles all purchasing for the firm. GE Healthcare provides a variety of products services namely Technologies in medical imaging, diagnostics in medicine, systems for monitoring patients, solutions for improving performance, discovering drugs, and technologies to manufacture biopharmaceuticals. It also provides X-Ray products which include; radiography, fluoroscopy, vascular, cardiology, and the Mobile C-Arm machine. At present, GE Healthcare has six major business units; Global Diagnostic Imaging Unit: with its headquarters in the US, its business includes; digital mammography, X-ray services, Magnetic Resonance, Computed Tomography and technologies in Molecular Imaging. Integrated IT Solutions (IITS). Also headquartered in Barrington USA, IITS offers solutions in clinical and monetary information technologies, such as IT Products and service for departments, systems for picture Archiving and Communications, Information System solutions in Radiology and Cardiovascular in addition to practices and systems for managing revenue cycles. Medical Diagnostics Business Unit. This is headquartered in USA and its business includes; Researches in Medical Diagnostics, manufacturing and marketing imaging agents used in medical scanning techniques to view human body organs and tissues. Clinical Systems Unit. Also Headquartered in the US, this business offers a variety of healthcare services and technological solutions for medical officers and managers of healthcare systems. These include; Ultrasound, technologies for monitoring patients, bone densitometry, incubators, respiratory care and management of anesthesia. GE Healthcare Life Sciences Unit. This is headquartered in Sweden. It produces technologies for discovering drugs, biopharmaceutical manufacturing and cellular technologies. This division also manufactures equipment for the purifying biopharmaceuticals. GE Healthcare Surgery Business Unit. This division offers equipment and technologies for surgical care interventions, cardiac, systems and technologies for diagnostic monitoring, systems and data management technologies, to systems for mobile fluoroscopic imaging, instrumentations on 3D visual systems and navigation. Its headquarters are in Utah, USA, GE Healthcare has offices in different parts of the world. It also has primary regional operation centers in Paris, Japan, and India. (GE Healthcare Website; Retrieved December 2010) Business Strategy and Organizational Structure Analysis
The world business environment is constantly changing, presenting new opportunities and challenges. This calls for competitive strategies in order to remain competitive. This section evaluates the opportunities and challenges presented by GE Healthcare organizational structure. In the Financial Year (FY) ending December 2007, the company recorded revenues of $16, 997 million; an increase of 2.7% over 2006. The operating profit was $3,056 million in 2007; drop of 2.7% from 2006. This GE business unit recorded revenues of $16,015 million, during the Financial Year (FY) ended December 2009. This reflected a decrease of 7.9% over FY 2008. The operating profit for the FY ended December 2009 was $2,240 million a decrease of 15.1%...
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