A Comparative Study on “Strategies for Procurement of No Cost and Low Cost Deposit of Ucbl and a Specific Commercial Bank

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INTRODUCTION

At the beginning of the 21st century, the biggest banks in the industrial world have become complex financial organizations that offer a wide variety of services to international markets and control billions of dollars in cash and assets. Supported by the latest technology, banks are working to identify new business niches, to develop customized services, to implement innovative strategies and to capture new market opportunities. With further globalization, consolidation, deregulation and diversification of the financial industry, the banking sector will become even more complex.

Although, the banking industry does not operate in the same manner all over the world, most bankers think about corporate clients in terms of the following: • Commercial banking - banking that covers services such as cash management (money transfers, payroll services, bank reconcilement), credit services (asset-based financing, lines of credits, commercial loans or commercial real estate loans), deposit services (checking or savings account services) and foreign exchange; • Investment banking - banking that covers an array of services from asset securitization, coverage of mergers, acquisitions and corporate restructuring to securities underwriting, equity private placements and placements of debt securities with institutional investors.

Over the past decade there has been an increasing convergence between the activities of investment and commercial banks, because of the deregulation of the financial sector. Today, some investment and commercial banking institutions compete directly in money market operations, private placements, project finance, bonds underwriting and financial advisory work.

Furthermore, the modern banking industry has brought greater business diversification. Some banks in the industrialized world are entering into investments, underwriting of securities, portfolio management and the insurance businesses. Taken together, these changes have made banks an even more important entity in the global business community.

BACKGROUND OF THE REPORT

In today’s competitive world, information is the most fundamental criteria to success. Knowing one’s surrounding in the existing market provides a competitive advantage which can enable better planning and risk diversification.

The objective of the report is to increase awareness within employees in terms of products available in the Banking sector so as to improve product mix and maximize customer satisfaction by catering to their needs appropriately. Rather than the conventional services provided by Banks, this particular report intends to elaborate on the strategies for procurement of No Cost and Low cost Deposit between United Commercial Bank Limited and Standard Chartered Bank Limited to better understand and implement newer strategies.

UNITED COMMERCIAL BANK LTD.

United Commercial Bank Limited (UCBL) is a first-generation private commercial bank established in Bangladesh in the year 1983 under the Companies Act. Since inception, it has committed to provide high quality financial services to the people of this country to accelerate economic development of the nation. As such, it has been working for stimulating trade and commerce, accelerating the pace of industrialization, boosting export, creating employment opportunity, alleviating poverty, raising standard of living of the people etc and thereby contributing to the sustainable development of the country. At present, the bank has a network of 127 branches in both rural and urban areas of the country. Since inception, the Bank has been making significant profit every year and this has been possible due to significant credit growth of the bank

Mercantile Bank Limited
Mercantile Bank Limited emerged as a new commercial bank to provide efficient banking services and to contribute socio-economic development of the country. The Bank commenced its operation on June 2, 1999 with the vision...
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