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Marketing Chateau Margaux Questions
1. How does the Bordeaux wine system work?
2. Who benefits and how?
3. How is the price set?
4. Trace the process from the sale of the first tranche to the sale of a bottle in a wine store for $1200.
5. Why is the process so complicated?
6. What role does a writer like Robert Parker play?
7. Is Chateau Margaux a luxury brand or a connoisseur’s brand?
8. What problems face Corrine Mentzepoulos?
9. What if anything should she do?

Marketing Chateau Margaux Questions
1. How does the Bordeaux wine system work?
2. Who benefits and how?
3. How is the price set?
4. Trace the process from the sale of the first tranche to the sale of a bottle in a wine store for $1200.
5. Why is the process so complicated?
6. What role does a writer like Robert Parker play?
7. Is Chateau Margaux a luxury brand or a connoisseur’s brand?
8. What problems face Corrine Mentzepoulos?
9. What if anything should she do?

Marketing Chateau Margaux Questions
1. How does the Bordeaux wine system work?
2. Who benefits and how?
3. How is the price set?
4. Trace the process from the sale of the first tranche to the sale of a bottle in a wine store for $1200.
5. Why is the process so complicated?
6. What role does a writer like Robert Parker play?
7. Is Chateau Margaux a luxury brand or a connoisseur’s brand?
8. What problems face Corrine Mentzepoulos?
9. What if anything should she do?

Marketing Chateau Margaux Questions
1. How does the Bordeaux wine system work?
2. Who benefits and how?
3. How is the price set?
4. Trace the process from the sale of the first tranche to the sale of a bottle in a wine store for $1200.
5. Why is the process so complicated?
6. What role does a writer like Robert Parker play?
7. Is

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