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  • Topic: Telepresence, Videotelephony, Videophone
  • Pages : 10 (3002 words )
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  • Published : January 2, 2013
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CASE STUDY

“Virtual Meetings: Smart Management”
1. Please read the case study that starts on the next page.
2. Answer all 5 questions below.

Executive Summary (DRAFT)
The purpose of this case study is to provide an objective view to the viability of implementing Virtual meetings or video conferencing within an organisation. This study will analyse in Question 1 whether or not in the future, business travel between companies and external organisations will be necessary or will this become an out-dated form for business collaborations . The comparison of telepresence over video conferencing will also be discussed in Question 2, whilst there are indeed benefits using telepresence, the cost of establishing this type of communication can be prohibitive for many organisations. This report examines in Question 3 the actual value that is provided to an organisation that adopts video conferencing as a form of business communications and whether or not it is determined as being smart management.  This report in question 4 will evaluate what factors should be considered in determining whether a small business is suitable for implementing video conferencing as a channel to support their business decisions and planning. Preparation for a web conference is discussed in Question 5, outlining the steps that are required and technologies to be used when commencing a web conference, taking into account the differences between web conferencing and face-to-face meetings. (WORD COUNT 201)

Introduction

Virtual Meetings: Smart Management.

When looking at Virtual Meetings: Smart Management we are not only looking at the technologies used but also the benefits they provide. The way the internet has developed has made things like videoconferencing, and its extension, telepresence, a much cheaper, easier and a more accessible way to do business. This report looks primarily at reduced business travel and its associated costs, the environmental benefits, the differences in videoconferencing and telepresence, how these systems add value to a business, if they are needed at all by a business and how they are changing the way we prepare for business meetings. It will also include any recommendations that become apparent from the research. (WORD COUNT 115)

1. One consulting firm has predicted that video and Web conferencing will make business travel extinct. Do you agree? Why or why not? (Marissa)

We believe that video and web conferencing is a much more viable option for businesses in today’s day and age and will in deed supersede business travel. Businesses that are finding that they are spending a significant amount on unnecessary travel will soon be taking the video/ web conferencing option to save money.

Case Study, Virtual Meetings: Smart Management states that “Videoconferencing is now growing at an annual rate of 30 percent”. This confirms that videoconferencing is on the increase therefore we can only assume that business travel must be decreasing and will eventually be non-existent.

Video/ web conferencing has become easily accessible for most businesses around the world and is much more convenient than organising flights and accommodation to attend those important meetings. There is less risk of not being able to attend a meeting due to flight delays or cancellations and if a meeting has been cancelled at the last minute there will be no expenses due to flight or accommodation cancellation charges.

There are a variety of video conferencing products in the market as well as web based programs making this option readily available to businesses. Videoconferencing products can be a significant expense incurred at the start but these costs will mean a large saving on travel expenses that will either be reduced or no longer exist. Most web based conferencing products are free so this would mean no initial out lay. These free programs are not always of the best quality but are a good option to test out if video/ web...
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