Woodty's Competitors
It can be concluded that there was a significant decrease in the proportion of revenue market share of Woodty’s from 41.59% in 2014 to 20.92% in 2016. In addition, Woodty’s had the lowest proportion of revenue market share in the three brands in 2016, which was conducive to charge a price premium over competitors.
A reduction in market share during these three years indicates that Woodty’s brand is becoming less preferred among competitors. There may be one reason to explain the decline in the revenue market share of Woodty’s brand. Jones toys came into existence in 2015 that posing a potential threat on it, Jones brand quickly seized 31% of revenue market share through lower price (£300) and cost leadership strategy (£180) when it entered
A reduction in market share during these three years indicates that Woodty’s brand is becoming less preferred among competitors. There may be one reason to explain the decline in the revenue market share of Woodty’s brand. Jones toys came into existence in 2015 that posing a potential threat on it, Jones brand quickly seized 31% of revenue market share through lower price (£300) and cost leadership strategy (£180) when it entered