Women In Advertising
Analysis of Women in Advertising
(All advertisements referenced in this document can be found in The Practice of Writing, Fifth Edition published by Bedford/St Martin's)
Since the advent of advertising in printed media women have been featured and targeted by various companies as a key demographic. The goal has always been the same, though the methods of reaching women have changed drastically in the last century. The image of women in advertising has evolved from primarily a homemaker into the role of the liberated woman making her own way in the world.
In a 1913 ad for Shredded Wheat we see women being marketed toward in a unique way. We see a somewhat prudish woman in a petticoat with the same hairdo we would expect our grandmothers to have holding up a biscuit of Shredded Wheat. The ad tells us that women have the right to vote for the first time in the nation's history, and that theme is used to sell the Shredded Wheat. We are told that a vote for Shredded Wheat is a vote for healthy living and a clean household. The ad clearly views women as nothing more than homemakers, but is using the call to vote in the next Presidential Election as a way to sell its product.
By 1922 the image of women has grown in the popular media and ads seem to now focus more on the single woman . In an ad for …show more content…
The woman has a very man-like appearance but at the same time defined feminine qualities. We see her in a pair of body-hugging Calvins wearing an almost masculine button-up shirt and a pair of stiletto heels. With her hair slicked back and a look that just screams "don't mess with me" she has a very unique style The woman is definitely being shown to be a dominant femme fatale type of girl, the kind Richie definitely wouldn't bring home to meet Mrs. C. The placement of the woman in the ad is simply because she is sexy, dominant, and alluring, sex
(All advertisements referenced in this document can be found in The Practice of Writing, Fifth Edition published by Bedford/St Martin's)
Since the advent of advertising in printed media women have been featured and targeted by various companies as a key demographic. The goal has always been the same, though the methods of reaching women have changed drastically in the last century. The image of women in advertising has evolved from primarily a homemaker into the role of the liberated woman making her own way in the world.
In a 1913 ad for Shredded Wheat we see women being marketed toward in a unique way. We see a somewhat prudish woman in a petticoat with the same hairdo we would expect our grandmothers to have holding up a biscuit of Shredded Wheat. The ad tells us that women have the right to vote for the first time in the nation's history, and that theme is used to sell the Shredded Wheat. We are told that a vote for Shredded Wheat is a vote for healthy living and a clean household. The ad clearly views women as nothing more than homemakers, but is using the call to vote in the next Presidential Election as a way to sell its product.
By 1922 the image of women has grown in the popular media and ads seem to now focus more on the single woman . In an ad for …show more content…
The woman has a very man-like appearance but at the same time defined feminine qualities. We see her in a pair of body-hugging Calvins wearing an almost masculine button-up shirt and a pair of stiletto heels. With her hair slicked back and a look that just screams "don't mess with me" she has a very unique style The woman is definitely being shown to be a dominant femme fatale type of girl, the kind Richie definitely wouldn't bring home to meet Mrs. C. The placement of the woman in the ad is simply because she is sexy, dominant, and alluring, sex