Through interaction and communication, the main component in transmitting messages across is the use of language. Not only it gives us meaning, it also provides channels for us to contact with the world. Robins (2006) indicates that language constructs our world and gives us sense of experience to the reality world as well as ourselves. To name a few, language can be expressed the view of the reality in different forms: grammar, vocabulary and metaphors of language.
Besides the function in giving the texture of reality, language is also regarded as a social semiotic system which makes meanings between people in a society. Semiotic code is the study of signs and symbols. Prieto (1966) also defined it as the semiotic structure which based on the mutual knowledge of the sender and receiver. To create and convey meanings between one another, semiotic codes can be taken in many forms including languages, words, music, road signs, images and body languages.
Therefore, it is important for us to recognize how the media construct and frame the world and experience with critical analysis.