Why Expand Breadtalk in Japan

Table of Content

* Executive summary

* Introduction

* Market Trend & environment analysis(Macro Analysis) & Eating habits

* Marketing Mix - 4Ps with competitor analyzes
Place
Product
Promotion
Price

* Implementation, Evaluation and Control

* Conclusion

Reference List

* Executive summary
In this assignment The focus would be on why I would suggest BreadTalk to have its presence in Japan along with supporting sources and references broken down into introduction, market trend, environment analysis, marketing mix with 4ps and competitors analysis, implementation, evaluation and control, overall report, justification and references.

* Introduction
The first flagship store that BreadTalk started from was from a little humble store in Bugis Juction located in the City of Singapore. It was in July 2000 started with a dream fuelled by the desire to bring a new concept of bread making to a whole new level by introducing their signature 'see thru' kitchens which allow their chefs to showcase their expertise upfront, sharing the preparation of the freshly browned breads.( BreadTalk, 2012)
BreadTalk's mission is to be Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft products with passion and vibrancy (BreadTalk,2009)
BreadTalk's Vision Establish BreadTalk as the foremost international, trend-setting lifestyle bakery brand (BreadTalk,2009)
In 2012 their vision statement changed to We have a shared vision to be an international trend-setting lifestyle brand. To this end, we have taken bold strides in introducing new food culture with revolutionary changes and ingenious differentiation. Our products are also crafted with passion and vibrancy to the highest quality. We are confident that our strategies will lend us a distinct competitive advantage and a platform for continued growth. (BreadTalk, 2012)

* Market Trend & environment analysis(Macro