Why do Advertisers use Cognitive Principles to Increase People’s Awareness of Their Message
Why do Advertisers use Cognitive Principles to Increase People’s Awareness of Their Message
Advertisers have been said to use certain principles of visual search, visual perception and attention, to increase the possibility of individual’s noticing their message. This essay will discuss the foundations of cognitive psychology and the relevant theories behind this statement above, such as attention, selective visual attention, Perception, and visual search processes for consumers. The bottom-up, top-down approach, the automatic-controlled processing theory, change blindness and the iconic memory with masks. And evaluate the theories put forward by cognitive psychologist, by using appropriate evidence to illustrate the examples given later in this essay. And conclude with the findings from the theories and examples for illustrate the different approaches.
Cognitive psychology is built on many foundations, such as introspection, behaviourism, information processing and cognitive science. This type of approach offers a dynamic awareness into such topics as memory, decisions making, attention, perception and visual aspects. Cognitive processes allow us to experience the world we live in, allowing us to identify faces, communicating to one another through writing and speech. (Braisby & Gellatly, 2004). Cognitive psychology, studies how individuals learn, perceive, think and remember information. A cognitive psychologist may study how individuals perceive various shapes or how they learn languages. They are concerned with mental processes that happen between stimulus and contingent responses.
Consumers have their own thoughts and feelings about themselves and the environment around them, if advertisers are able to asses this they may find what type of product to sell through perceived images. Perception is the process where an individual organizes, interprets and selects stimuli into a coherent and meaningful picture of their environment. (Schiffman &
Kanuk, 2003).
Advertisers have been said to use certain principles of visual search, visual perception and attention, to increase the possibility of individual’s noticing their message. This essay will discuss the foundations of cognitive psychology and the relevant theories behind this statement above, such as attention, selective visual attention, Perception, and visual search processes for consumers. The bottom-up, top-down approach, the automatic-controlled processing theory, change blindness and the iconic memory with masks. And evaluate the theories put forward by cognitive psychologist, by using appropriate evidence to illustrate the examples given later in this essay. And conclude with the findings from the theories and examples for illustrate the different approaches.
Cognitive psychology is built on many foundations, such as introspection, behaviourism, information processing and cognitive science. This type of approach offers a dynamic awareness into such topics as memory, decisions making, attention, perception and visual aspects. Cognitive processes allow us to experience the world we live in, allowing us to identify faces, communicating to one another through writing and speech. (Braisby & Gellatly, 2004). Cognitive psychology, studies how individuals learn, perceive, think and remember information. A cognitive psychologist may study how individuals perceive various shapes or how they learn languages. They are concerned with mental processes that happen between stimulus and contingent responses.
Consumers have their own thoughts and feelings about themselves and the environment around them, if advertisers are able to asses this they may find what type of product to sell through perceived images. Perception is the process where an individual organizes, interprets and selects stimuli into a coherent and meaningful picture of their environment. (Schiffman &
Kanuk, 2003).
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