Wheel chair case

*The following outlines the big chapter heading for which you will or will not be responsible for in the test.
Chapter 6:
Responsible for:
• What is corporate strategy
• What is vertical integration
• The value of vertical integration
• Integrating Different theories of vertical integration.
• Vertical integration and sustained competitive advantage
• Organizing to implement vertical integration
• Management Controls and Implementing Vertical Integration
Not responsible for
• Strategy in depth: Measuring vertical integration
• Apply the theories to the management of call centers
• Research made relevant – empirical tests of theories of vertical integration
• Ethics in strategy: The ethics of outsourcing
• Global perspectives
• Strategy in emerging markets: Oprah Inc. Chapter 7:
Responsible for:
• What is corporate diversification?
• Figure 7.1 – Levels and types of diversification
• The value of Corporate Diversification
• Table 7.1 – Different types of economies of scope
• Table 7.3 – The competitive Implications of Different Economies of Scope
• Corporate Diversification and Sustained Competitive Advantage
• Table 7.4 - Costly duplication of economies of scope
• Can equity holders realize these economies of scope on their own? Not responsible for:
• Research made relevant: How valuable are economies of scope, on average
• Strategy in depth – Risk-reducing diversification and a firm’s other stakeholders
• Strategy in emerging enterprise: Gore-Tex and Guitar Strings
• Ethics in strategy-Globalization and the threat of the multinational firm

Chapter 8:
Responsible for:
• Organizational structure and implementing corporate diversification
• Strategy in Depth – Agency conflicts between managers and equity shareholders
• Board of Directors
• Research made relevant – The effectiveness of Board of directors
• Institutional owners
• The Senior Executive
• Corporate Staff
• Division General Manager
• Shared Activity