What's Black Then White And Said All Over Analysis
April 11th, 2013
The Transformation of African American Language Since the rise of technology, advertising is becoming more and more prominent. Television, computers, tablets, and smart phones are all modern mechanisms in which advertisers use to promulgate their products. Most advertizing companies select a target audience with their ads. In most cases advertisers use a “cool” approach in their ads to market to teenagers; since they have become large-scale consumers. Leslie Savan, an author, delves into this trend of marketing to teenagers in her excerpt, What 's Black, Then White, and Said All Over? She explains how advertising has adapted to using black vernacular to attract a young or a 'wannabe cool ' crowd. Savan states, “Since at least the early nineties, with hip-hop an entrenched, virtually mainstream hit, wannabe has been far more likely to refer to whites, especially teenagers, who want to be black or do the style” (370). By the early nineties black slang had become in-style. Black vernacular was no longer looked down upon, but …show more content…
People can now set aside their differences and be together. America is a large mix of different people from many countries around the world. However, African Americans were probably the most discriminated against and mocked. Now, African American slang, code, and vernacular in general has become an American way of life. Young Americans happen to be the main target audience for marketers, due to the fact that they are the largest consumers. Young Americans are also the ones who thrive off hip-hop and rap, it has been evolved into everyones culture. Advertisers have turned hip-hop and rap into a superficial money gain. Rappers and hip-hop artists are forgetting what started rap and hip-hop to become apart of society with out the depth. One day the roots of African American culture may be lost in the mix of
The Transformation of African American Language Since the rise of technology, advertising is becoming more and more prominent. Television, computers, tablets, and smart phones are all modern mechanisms in which advertisers use to promulgate their products. Most advertizing companies select a target audience with their ads. In most cases advertisers use a “cool” approach in their ads to market to teenagers; since they have become large-scale consumers. Leslie Savan, an author, delves into this trend of marketing to teenagers in her excerpt, What 's Black, Then White, and Said All Over? She explains how advertising has adapted to using black vernacular to attract a young or a 'wannabe cool ' crowd. Savan states, “Since at least the early nineties, with hip-hop an entrenched, virtually mainstream hit, wannabe has been far more likely to refer to whites, especially teenagers, who want to be black or do the style” (370). By the early nineties black slang had become in-style. Black vernacular was no longer looked down upon, but …show more content…
People can now set aside their differences and be together. America is a large mix of different people from many countries around the world. However, African Americans were probably the most discriminated against and mocked. Now, African American slang, code, and vernacular in general has become an American way of life. Young Americans happen to be the main target audience for marketers, due to the fact that they are the largest consumers. Young Americans are also the ones who thrive off hip-hop and rap, it has been evolved into everyones culture. Advertisers have turned hip-hop and rap into a superficial money gain. Rappers and hip-hop artists are forgetting what started rap and hip-hop to become apart of society with out the depth. One day the roots of African American culture may be lost in the mix of