This persuasive analysis seeks to evaluate the effectiveness of the speech by Martin Luther King Jr entitled “I Have a Dream,” which he delivered on August 28, 1963 at the steps of the Lincoln Memorial in front of an enthralled crowd. This speech had a remarkable impact both nationally and internationally since it addressed some of the contentious social issues that were affecting the nation during that time. The analysis will primarily focus on the specific elements employed in the speech including heuristic processing, systematic processing, and the semantic elements that compose the persuasive nature of the speech from both the orator’s perspective and the recipient’s perspective. It will also dissect some myths that are evident in the speech such as the American dream, race, as well as identity. Additionally, it will cover the challenges that King’s speech had to overcome in order to influence such a diverse audience. Finally, it will attempt to analyze the ‘technique’ through which King is able to inspire such a massive change in beliefs—a ‘schema shift’—regardless of how much they thought they have given it; that is, how much they have used heuristics versus issue-relevant thinking. Through the analysis, readers will be able to understand and draw a parallel on the speech’s messages in relation to the contemporary worldviews. This will potentially inform them about the …show more content…
Readers will also be better able to comprehend the persuasive techniques and strategies that they can use to pass their messages through in order to capture audience attention, and they will learn the mechanisms of integrating such positive techniques into their messages for their own