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What Is The Link Between Commodity Fetishism

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What Is The Link Between Commodity Fetishism
In this essay, I will discuss the link between commodity fetishism, as introduced by Karl Marx, and individual identity in post-modern North American society. This link is important in consideration of the socially constructed social hierarchy where the wealthy and famous are at the top of the hierarchy with ordinary people at various spots on the metaphorical ladder “below” them. The social hierarchy’s purpose is to control society and keep individuals in their place. However, individuals do possess aspirations to ascend the metaphorical ladder of the social hierarchy. This relates to commodity fetishism because there are individuals who are more concerned about their social status instead of what goes on behind the scenes in the assembly
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