More often than not, it seems that the stimulated response falls along the same lines, “Well I didn’t mean it that way.” Justin McGinley takes a stab at those ignorant people in his blog when he states that, “When the suffix “-tard” is added onto any adjective or noun, the resulting conjunction is intended to render a word that will connote an inferior, idiotic or dumber-than-dirt, juxtaposed quantity.” By supplying his two sense, McGinley takes away any excuse of “not meaning to say it in a certain way”. He explains how most people use the word within a sentence, example gratia, saying a party is “retarded”. “When a party is said to be “retarded”, that party is understood to be insane, stupid, or just plain ridiculous.” Ergo, no matter the usage within a sentence, the word is seen as hurtful, and damaging to one's ego.
Not only has McGinley provided strong evidence against why the word should be demolished, he has also advocated for the Spread The Word to End the Word Campaign. This campaign raises awareness of the hurtfulness of the R-Word, and allows one to make an online pledge to never let the word cross their mind again, and to correct those when using it. This powerful campaign has been a complete success, already having 576,588 pledges for the surrender of the R-word. It allows the special needs community to unite as one, and for and for all banish the use of the