Warner Brothers

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  • Topic: Time Warner, Warner Bros., New Line Cinema
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A
REPORT ON
WARNER BROS. COMPANY

[pic]

PREPARED IN PARTIAL FULFILMENT OF
THE REQUIREMENTS OF
PRINCIPLES OF MANAGEMENT (MGTS GC 211)

To
Mr. Ch.V.V.S.N.V. PRASAD
(I/C-MGTS GC 211)

APRIL 23, 2008

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PREPARED BY:

B AVINASH BABU2006P7PS060
DEVINENI S R CHOWDARY2006P7PS117
BHARADWAJ AVVA2006P7PS076
RANJIT2006T6PS480
VISHWANATH V2006P7PS108
GOWTHAM KILARU2006P8PS262
KAMESWAR SHARMA M V 2006P7PS058
JAGADEESH K2006P7PS751

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PREFACE

The successful evolution of Warner Bros. Company and its stand as a global leader in entertainment field for decades, has inspired us to present a report on the company. The theme of the report is to discuss the business strategies and management techniques followed by the founders and CEOs to bring it to the present situation. It has various subsidiaries which cater to the needs of various fields of the entertainment industry. The introduction part briefly describes these subsidiaries with their present situation in the market. Individual contribution of founders to start the company has been discussed in the history part. Failures and hardships faced during the inception were also mentioned. Then we moved on to the political and economic factors that gave an edge to this company over others. The expansion of the company with starting new subsidiaries has been discussed in detail. The interest shown by other companies to venture with Warner Bros. in relevant fields has been discussed followed by the outcomes of such partnerships. The revolution brought by them in the entertainment field has been highlighted. Some of the blockbusters produced by them that raised the standards of Hollywood industry have been mentioned. An overview of managerial strategies and mistakes has been given at the end followed by a mention of various awards and laurels received by the company. This report helps to understand the evolution of a company which started as a small venture and grown into a Global leader with lots of records in its vault.

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ACKNOWLEDGEMENTS

We express our sincere gratitude to our Principles of Management instructor Ch.V.V.S.N.V.Prasad who guided us till the completion of this report.

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ABSTARCT

This report emphasizes the History and achievement of Warner Bros. Company. It also provides their development as a pioneer in Entertainment and Networking Business. It also covers the managerial administration of the Late Warners and their vast area of business relations with other companies.

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CONTENTS

Preface3
Acknowledgements4
Abstract5
1. Introduction8
2. History10
2.1. First Venture10
2.2. Survival Strategy10
2.3. Formation of Warner Bros. Studio10
2.4. First Movie10
2.5. Innovative10
2.6. Procuring Technology11
2.7. Death of Sam Warner11
2.8. Movie Revolution11
2.9. Wall Street Crash of 192911
2.10. Change in Strategy11
2.11. Jack Warner’s Leadership11
2.12. Decentralization12
2.13. New Organizational Structure12
2.14. War Era12
2.15. Outcomes12
2.16. Warner Bros. (1944-1969)12
2.17. Warner Bros. Cartoon Studio13
2.18. Rivalry13
3. Development13
3.1. Warner Bros. Animation13
3.2. Time-Warner Inc13
3.3. AOL-Time Warner Inc.13
3.4. New Line Cinema14
3.5. New Line Productions, Inc14
3.6. Warner Bros. Television14
3.7. HBO (Home Box Office) 15
3.8. Max (TV Network)15
3.9. The CW Television Network15
3.10. DC Comics16
3.11. Warner Music Group 16
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3.12. AOL16
3.13. Warner Village Theme Parks17
3.14. Warner-Amex Satellite Entertainment 17...
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