Warner Brothers
A
REPORT ON
WARNER BROS. COMPANY
[pic]
PREPARED IN PARTIAL FULFILMENT OF
THE REQUIREMENTS OF
PRINCIPLES OF MANAGEMENT (MGTS GC 211)
To Mr. Ch.V.V.S.N.V. PRASAD
(I/C-MGTS GC 211)
APRIL 23, 2008
1
PREPARED BY:
B AVINASH BABU 2006P7PS060 DEVINENI S R CHOWDARY 2006P7PS117 BHARADWAJ AVVA 2006P7PS076 RANJIT 2006T6PS480 VISHWANATH V 2006P7PS108 GOWTHAM KILARU 2006P8PS262 KAMESWAR SHARMA M V 2006P7PS058 JAGADEESH K 2006P7PS751
2
PREFACE
The successful evolution of Warner Bros. Company and its stand as a global leader in entertainment field for decades, has inspired us to present a report on the company. The theme of the report is to discuss the business strategies and management techniques followed by the founders and CEOs to bring it to the present situation. It has various subsidiaries which cater to the needs of various fields of the entertainment industry. The introduction part briefly describes these subsidiaries with their present situation in the market. Individual contribution of founders to start the company has been discussed in the history part. Failures and hardships faced during the inception were also mentioned. Then we moved on to the political and economic factors that gave an edge to this company over others. The expansion of the company with starting new subsidiaries has been discussed in detail. The interest shown by other companies to venture with Warner Bros. in relevant fields has been discussed followed by the outcomes of such partnerships. The revolution brought by them in the entertainment field has been highlighted. Some of the blockbusters produced by them that raised the standards of Hollywood industry have been mentioned. An overview of managerial strategies and mistakes has been given at the end followed by a mention of various awards and laurels received by the company. This report helps to understand the evolution of a
REPORT ON
WARNER BROS. COMPANY
[pic]
PREPARED IN PARTIAL FULFILMENT OF
THE REQUIREMENTS OF
PRINCIPLES OF MANAGEMENT (MGTS GC 211)
To Mr. Ch.V.V.S.N.V. PRASAD
(I/C-MGTS GC 211)
APRIL 23, 2008
1
PREPARED BY:
B AVINASH BABU 2006P7PS060 DEVINENI S R CHOWDARY 2006P7PS117 BHARADWAJ AVVA 2006P7PS076 RANJIT 2006T6PS480 VISHWANATH V 2006P7PS108 GOWTHAM KILARU 2006P8PS262 KAMESWAR SHARMA M V 2006P7PS058 JAGADEESH K 2006P7PS751
2
PREFACE
The successful evolution of Warner Bros. Company and its stand as a global leader in entertainment field for decades, has inspired us to present a report on the company. The theme of the report is to discuss the business strategies and management techniques followed by the founders and CEOs to bring it to the present situation. It has various subsidiaries which cater to the needs of various fields of the entertainment industry. The introduction part briefly describes these subsidiaries with their present situation in the market. Individual contribution of founders to start the company has been discussed in the history part. Failures and hardships faced during the inception were also mentioned. Then we moved on to the political and economic factors that gave an edge to this company over others. The expansion of the company with starting new subsidiaries has been discussed in detail. The interest shown by other companies to venture with Warner Bros. in relevant fields has been discussed followed by the outcomes of such partnerships. The revolution brought by them in the entertainment field has been highlighted. Some of the blockbusters produced by them that raised the standards of Hollywood industry have been mentioned. An overview of managerial strategies and mistakes has been given at the end followed by a mention of various awards and laurels received by the company. This report helps to understand the evolution of a
References: • Stephen P. Robbins, Mary Coulter. , ‘Management’, 8th edition, Pearson education, New Delhi. • http://en.wikipedia.org • http://www2.warnerbros.com/homepage.htm 20