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Walton Art Center Case Study

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Walton Art Center Case Study
The Walton Art Centers differentiation strategy consists of it offering arts and cultural education to their core audience of university faculty and those in the business and professional community (Todd & White, 2002). Changes could be made in the programming to where a more diverse audience would susceptible to attend events, but I do not know if this would be advisable because of their core audience might stop coming if the programming changed. That hit could be taken if they found ways to increase sponsorship revenue and increase the endowment fund. Michael Porter suggests "that every business to be successful has to offer low prices or differentiation" (Lester & Parnell, 2002). Changing the Walton Art Center
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