Pestel analysis 2
Political factors 2
Economic factors 3
Social factors 3
Technological factors 4
Environmental factors 4
Porter’s Five forces model 5
New entrants 5
Swot analysis 7
Improvement of customer relations strategy 9
Advertising Growth 9
The further introduction of ICT technologies 9
Superior market segmentation 10
Economic conditions 10
Winnie the Pooh trial 10
Stakeholder analysis 11
Appendix i – Portfolio vs core competence perspectives 14
Walt Disney is a developer, producer and worldwide distributor of feature films and television programs, cable network programming and character-based merchandise. Besides, its theme parks are the most popular in the world. The current forces in the market create certain challenges for future success of the company’s development.
The presents analysis starts with the discussion of current environmental and industry factors. This analysis produces the holistic view of the macro factors that affect the industry players and the company.
The second step comes to the analysis of the business environment competitive environment and the way the company develops and maintains its competitive advantage. This analysis creates a picture of internal capabilities of the companies. Basing on the evaluation of external and internal factors the analysis of strengths and weaknesses is delivered. It creates a framework for devising possible strategic intent of the company and identifies possible vulnerable points that can affect the feasibility of the strategy. Basing on the analysis of the environmental factors and company’s capabilities the paper reviews current opportunities and threats.... [continues]
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