Wal-Mart Business Concept

Topics: Wal-Mart, Sam Walton, S. Robson Walton Pages: 3 (1015 words) Published: February 20, 2012
Wal-Mart is the most successful business year after year and that is because it is the largest retailer in the world and also leads in sales. Wal-Mart employs over 2 million employees and serves over 176 million customers each year. The organization is a perfect example of how successful a focused and driven entrepreneur really can be. The company was started by one man with a dream and has overcome the changes in trends and times and the challenging economic conditions. In 1962, Sam Walton opened the first Wal-Mart store in Rogers, Arkansas. He understood what it was to be a businessman. Before opening his first Wal-Mart store, Sam traveled the country studying everything he could about discount retailing. This was a smart business practice to measure the competition and understand what people wanted. He believed in three guiding principles: Customer value and service, partnership with associates, and community involvement. He knew he could save money like other retailers by making deals with suppliers. He understood that buying in bulk and then selling items. By doing this, he could have the customer experience the savings directly allowing customers to get more for their dollar and it would increase the sales volume and he would still make a profit. Wal-Mart is conveniently open seven days a week, 364 days a year which is appealing in any retail market. The stores are big enough that many could spend a day just wandering around the store. Sam Walton had a reputation for caring about his customers, his employees, and the community. He ensured that there was an employee associate at each entrance of his stores to greet the customers. By doing this, it made the customers feel welcomed but it also served as a deterrent for shoplifters. The attention to detail is what makes this company so successful. Wal-Mart invests in technology which helps with the profit margin. For instance, they have a unique cross-docking inventory system which reduces the...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • wal mart Essay
  • Wal-Mart Essay
  • Wal-Mart Essay
  • Wal Mart Business Analysis Essay
  • Wal-Mart Business Model Essay
  • Kmart Vs Wal-Mart Essay
  • Wal*Mart Essay
  • Wal-Mart Essay

Become a StudyMode Member

Sign Up - It's Free