Wal-Mart
Will Wal-Mart succeed or fail in South Africa and Chile?
Research Paper
Research Paper Guide: XXXX
Submitted by: XXXX
Research Paper
Topic Will Wal-Mart succeed or fail in South Africa and Chile?
Hypothesis Labour issues, cultural differences, and logistics and supply chain issues in host country will stall Wal-Mart’s success in South Africa and Chile.
Objective To determine if factors such as labour, cultural differences, and logistics and supply chain impact Wal-Mart’s entry and operations in an international market, and if they do, how does it influence its long term success of failure in those markets.
Scope of the Research The domain of the research has been limited to two markets - South Africa and Chile - for these are two new markets where Wal-Mart has entered recently and hence, these will serve as a good opportunity to study the above mentioned factors and their impact on WalMart’s operations.
Research Methodology The research methodology consists of secondary research. 25-40 peer-reviewed journals and articles have been referred to as part of this research.
Expected Contribution This research paper will ascertain whether the factors such as labour issues, cultural differences, and logistics and supply chain issues in South Africa and Chile will stall WalMart’s success in these countries or not; and if they do, how will they impact its operations and growth in these countries. This will serve as a good learning for any global retail player planning to foray into any similar new emerging world market.
Justification/Need of the Research Wal-Mart, the US based world’s largest retailer, has been known to have carved many niches in the front-end and back-end of the burgeoning global retail sector, and has been successful in not only its home country but in many of its International forays too. However, not every International stint has been a smooth ride for the retail giant. The wide array of problems it’s faced in China and
Research Paper
Research Paper Guide: XXXX
Submitted by: XXXX
Research Paper
Topic Will Wal-Mart succeed or fail in South Africa and Chile?
Hypothesis Labour issues, cultural differences, and logistics and supply chain issues in host country will stall Wal-Mart’s success in South Africa and Chile.
Objective To determine if factors such as labour, cultural differences, and logistics and supply chain impact Wal-Mart’s entry and operations in an international market, and if they do, how does it influence its long term success of failure in those markets.
Scope of the Research The domain of the research has been limited to two markets - South Africa and Chile - for these are two new markets where Wal-Mart has entered recently and hence, these will serve as a good opportunity to study the above mentioned factors and their impact on WalMart’s operations.
Research Methodology The research methodology consists of secondary research. 25-40 peer-reviewed journals and articles have been referred to as part of this research.
Expected Contribution This research paper will ascertain whether the factors such as labour issues, cultural differences, and logistics and supply chain issues in South Africa and Chile will stall WalMart’s success in these countries or not; and if they do, how will they impact its operations and growth in these countries. This will serve as a good learning for any global retail player planning to foray into any similar new emerging world market.
Justification/Need of the Research Wal-Mart, the US based world’s largest retailer, has been known to have carved many niches in the front-end and back-end of the burgeoning global retail sector, and has been successful in not only its home country but in many of its International forays too. However, not every International stint has been a smooth ride for the retail giant. The wide array of problems it’s faced in China and
References: 17. Retail Internationalization: Gaining Insights from the Wal-Mart Experience in South Korea; Franco Gandolfi; Review of International Comparative Management, Volume 10, Issue 1, March, 2009 18