Voter Impressions

The effect on TV ads on voter impressions is related to the political advertising on TV, which has been taken place for most political elections since television ads have become the primary tool of communication in American campaigns. A political ad “advertised whose central focus is the marketing of ideas, attitudes, and concerns about public issues, including political concepts and political candidates” (Barron). Political advertising remains the communication format that dominates presidential campaign. The use of those ads may be a way to sell a candidate to voters due to the popularity that ads give to the candidate.
Although the primary objective of advertising is to persuade, it may achieve this objective in many different ways. An important function of advertising in political issues is to identify a candidate and differentiate it from others; this creates an awareness of the candidate and provides a basis for people to choose the advertised candidate
Ads may also stimulate directly influence, by encouraging voters to take an interest in the campaign and to acquire voting preferences (Shah). The overwhelming volume of advertising in most areas makes their message all but inescapable. There would seem to be, in short, a reason to expect TV ads to stimulate voting. However the visual content of these ads despite a format that delivers an enormous quantity of visual information, also these focused the most on emotional effects. For example Because of the power of images within ads and their relatively low cost (practically and strategically), political candidates can realize enormous benefits by designing campaigns images that appeal to the visual references of voters