Vodka
PRESS RELEASE – 19 JUNE 2012
JOHNNIE WALKER CLOSES IN ON SMIRNOFF’S LEAD AS WORLD’S TOP ALCOHOLIC DRINKS BRAND DUE TO STRENGTH IN ASIAN AND LATIN AMERICAN MARKETS
• Smirnoff holds top position but its once considered unassailable lead is being quickly eroded by an ever strengthening Johnnie Walker.
• Johnnie Walker’s performance this year over-shadows all brands in the Power 100.
• Every one of the top 16 brands in The Power 100’s Global Mega Brands rankings increased volume in 2011
• Hennessy and Jack Daniels lead with highest brand scores of 76%, closely followed by Chivas Regal at 72% and Johnnie Walker at 71%.
Smirnoff remains the world’s leading alcoholic drinks brand for the seventh year running according to The Power 100 2012, the annual survey of the world’s leading drinks brands published this week by brand valuation and strategy consultancy Intangible Business.
Hot on its heels is fellow Diageo Group stable mate Johnnie Walker, which moved up from third to second place in the rankings as a result of its enormous strength in both Asian and Latin American markets enabling an impressive sales growth of 10% (1.6 million cases 9 litre equivalent).
The league table, which assesses both the financial contribution of each brand alongside its strength in the eyes of the consumer, has been compiled by combining scores from a panel of some of the world’s leading drinks industry experts with hard data. The brands are rated according to share of market, future growth, premium price position, awareness, relevance, heritage and brand perception.
Intangible Business, which creates the annual league table and works extensively with the drinks industry, researches nearly 10,000 spirit and wine brands across the globe to produce The Power 100, now in its seventh year.
Smirnoff stays no.1
The powerhouse of the vodka market, Smirnoff has actually seen its brand value fall in the past year, with the business’
JOHNNIE WALKER CLOSES IN ON SMIRNOFF’S LEAD AS WORLD’S TOP ALCOHOLIC DRINKS BRAND DUE TO STRENGTH IN ASIAN AND LATIN AMERICAN MARKETS
• Smirnoff holds top position but its once considered unassailable lead is being quickly eroded by an ever strengthening Johnnie Walker.
• Johnnie Walker’s performance this year over-shadows all brands in the Power 100.
• Every one of the top 16 brands in The Power 100’s Global Mega Brands rankings increased volume in 2011
• Hennessy and Jack Daniels lead with highest brand scores of 76%, closely followed by Chivas Regal at 72% and Johnnie Walker at 71%.
Smirnoff remains the world’s leading alcoholic drinks brand for the seventh year running according to The Power 100 2012, the annual survey of the world’s leading drinks brands published this week by brand valuation and strategy consultancy Intangible Business.
Hot on its heels is fellow Diageo Group stable mate Johnnie Walker, which moved up from third to second place in the rankings as a result of its enormous strength in both Asian and Latin American markets enabling an impressive sales growth of 10% (1.6 million cases 9 litre equivalent).
The league table, which assesses both the financial contribution of each brand alongside its strength in the eyes of the consumer, has been compiled by combining scores from a panel of some of the world’s leading drinks industry experts with hard data. The brands are rated according to share of market, future growth, premium price position, awareness, relevance, heritage and brand perception.
Intangible Business, which creates the annual league table and works extensively with the drinks industry, researches nearly 10,000 spirit and wine brands across the globe to produce The Power 100, now in its seventh year.
Smirnoff stays no.1
The powerhouse of the vodka market, Smirnoff has actually seen its brand value fall in the past year, with the business’