Variant Analysis Of The EVO5 Olympus Global: Product Positioning Strategy
CHAPTER-III
COMPETITIVE PRODUCT POSITIONING STUDY
As per the aim of the research project, in order to arrive at a unique strategy for the new helmet designed to be launched in the market, it is imperative to first analyze the existing personal protective equipment products manufactured by global leaders and top-tier firms. Through this, the understanding of effective positioning strategies shall be facilitated, which in turn shall allow for the creation of an innovative and competitive strategy that covers the presently existing gaps in PPE.
The first portion of this chapter deals with the comprehensive evaluation of the products manufactured by global leaders, complete with a discussion on their features; while the second portion effectively …show more content…
It unites a sturdy ABS shell with the innovative 3-dimensional harness system (Evolution-3D) designed to maximize wearer comfort. The helmet is deemed to be unbeatable in terms of its night-time visibility as a result of its inbuilt ‘CR2-Reflective’ system, as well as its incorporated eye-shield system that makes add-on eye protection outmoded.
III.A.i.c.1.2) Variant Analysis of EVO5 Olympus Global
The figure above (Fig.III.A.i.c.1.2) showcases product differentiation through a comprehensive evaluation of the unique features of each helmet. This trend exemplifies the positioning strategy as an incrementally positive relationship between added features and selling price, as has been explained in the following section.
III.A.i.c.2) Variant: EVOLite Safety Helmet
III.A.i.c.2.1) Product Description
EVOLite is a breakthrough safety product that attains higher levels of compliance due to its features such as a six-point Terylene cradle and a sweatband made from Egyptian cotton. With a weight of 280-300 grams (depending on the variant), it is the lightest safety helmet available in the United Kingdom, and the third lightest helmet globally conforming to the EN397. It provides protection to workers in high altitudes or in situations with high activity intensity, such as road
COMPETITIVE PRODUCT POSITIONING STUDY
As per the aim of the research project, in order to arrive at a unique strategy for the new helmet designed to be launched in the market, it is imperative to first analyze the existing personal protective equipment products manufactured by global leaders and top-tier firms. Through this, the understanding of effective positioning strategies shall be facilitated, which in turn shall allow for the creation of an innovative and competitive strategy that covers the presently existing gaps in PPE.
The first portion of this chapter deals with the comprehensive evaluation of the products manufactured by global leaders, complete with a discussion on their features; while the second portion effectively …show more content…
It unites a sturdy ABS shell with the innovative 3-dimensional harness system (Evolution-3D) designed to maximize wearer comfort. The helmet is deemed to be unbeatable in terms of its night-time visibility as a result of its inbuilt ‘CR2-Reflective’ system, as well as its incorporated eye-shield system that makes add-on eye protection outmoded.
III.A.i.c.1.2) Variant Analysis of EVO5 Olympus Global
The figure above (Fig.III.A.i.c.1.2) showcases product differentiation through a comprehensive evaluation of the unique features of each helmet. This trend exemplifies the positioning strategy as an incrementally positive relationship between added features and selling price, as has been explained in the following section.
III.A.i.c.2) Variant: EVOLite Safety Helmet
III.A.i.c.2.1) Product Description
EVOLite is a breakthrough safety product that attains higher levels of compliance due to its features such as a six-point Terylene cradle and a sweatband made from Egyptian cotton. With a weight of 280-300 grams (depending on the variant), it is the lightest safety helmet available in the United Kingdom, and the third lightest helmet globally conforming to the EN397. It provides protection to workers in high altitudes or in situations with high activity intensity, such as road