Vals Survey

Topics: Risk, Management, ManaGeR Pages: 2 (558 words) Published: February 5, 2011
1.After taking the VALS survey, I’ve learned the primary VALS segment that I match is ‘Experiencer’, which represents my dominant approach to life. This means I am motivated by self-expression. According to the site, experiencers quickly become enthusiastic about new possibilities but are equally quick to cool (Vals Survey). Experiencers tend to be young, enthusiastic, and impulsive consumers (Vals Survey). Additionally, this dimension seeks variety and excitement, savoring the new, the offbeat, and the risky (Vals Survey). An experiencer’s energy finds an outlet in exercise, sports, outdoor recreation, and social activities (Vals Survey). Experiencers are also said to be avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing (Vals Survey). Their purchases reflect the emphasis they place on looking good and having "cool" stuff.

I could not agree with this more. I tend to live life as if tomorrow would be my last day, so I prefer to spend my money on things that make me happy and keep me young. I was somewhat surprised to see that my secondary type is ‘Achiever’ rather than ‘Thinker’, because I constantly feel that I am mature, satisfied, and comfortable. I always value order, knowledge, and responsibility in my life. I am very well-educated and actively seek out information in the decision-making process. I am constantly well-informed about world and national events, and am alert to opportunities to broaden my knowledge. To summarize, I am either a very diverse type of person, or I know less about myself than I thought. 2.The various VALS types that one could be categorized under are innovators, thinkers, achievers, experiencers, believers, strivers, makers and survivors. Some are definitely easier to manage than others. I would say that innovators, achievers and experiencers are the most difficult to manage. The easiest to manage are probably the thinkers, believers, strivers, makers and...
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