Using Porter’s Value Chain Framework, Explain How Technology Can Help an Organisation to Gain a Competitive Advantage

In order to analyse the various types of activities which would help in the creation of competitive advantage he use of Porter’s Value Chain Analysis are done. The value chain analysis will help in order to perform two main activities such as primary & support activities. The primary activities in the value chain analysis takes into consideration inbound and outbound logistics, marketing and sales & after sales service. Whereas the support activities takes into consideration, procurement of raw materials, use of up to date technology, infrastructure of the firm & managing the resources. Both the activities in the value chain analysis are interlinked to one another. It shall be taken into consideration that, technology has been referred to as one of the most important aspect within the value chain analysis. With the procurement of technology in the organization has provided competitive edge to the enterprise (Use of technology, 2012). Technology shall take into consideration, research & development as well as various other technologies which would help to support the value chain activities. Hence, it can be concluded that various business houses make use of technology so as to provide an effective as well as efficient customer service. Technology by many organizations has been referred to as a backbone of the organization operating in the modern business environment. Each & every organization is using technology in some or the other form so as to increase the efficiency of the enterprise. In today’s global as well as ever changing business environment, investing in technology would be referred to as one of the most important aspect to provide competitive advantage to either small scale or medium sized companies. Companies who have not yet adopted the technologies are facing many hurdles to remain competitive amongst their industry (Use of technology, 2012). Technology is a powerful tool which will help to offer wealth if used strategically. When technology is