Usaa
In 1922 a group of U.S. Army officers created their own way to not only insure their vehicles but also themselves. The officers self-insured one another when they were unable to secure auto insurance due to the perception that they, as military officers, were a high-risk group. Before being known as the United Services Automobile Association (USAA), it was first known as the United States Army Automobile Association but eventually changed its name in 1924 after officers of other US military services became eligible for membership. It is the pioneer of direct marketing and conducts business over the Internet and telephone and uses employees instead of agents.
United Services Automobile Association provides banking and financial products and services to the military and their families in the United States. The company offers banking products and services comprising checking and savings accounts, certificates of deposit, credit cards, home mortgages, home equity products, and auto loans; and insurance solutions, such as auto, home and property, life, and other insurance solutions, as well as health insurance products comprising Medicare, dental, and vision solutions.
Prior to 1996, eligibility for USAA membership was limited to commissioned officers in the U.S. armed forces, cadets and midshipmen at the U.S. service academies eligible to have a personal car, cadets and midshipmen in college and university ROTC programs, college and university students in the Marine Corps PLC or Navy AVROC programs or college graduate officer candidates/officer trainees in the OCS program of the Army, Navy, Marine Corps and Coast Guards or the Air Force OTS program. In 1996, eligibility was extended to enlisted personnel in the U.S. armed forces. Although memberships were offered to civilians between September 2009 and August 2013, there were limitations. This membership provided access to USAA’s investment products, most bank deposit products, and life insurance. Auto and property
United Services Automobile Association provides banking and financial products and services to the military and their families in the United States. The company offers banking products and services comprising checking and savings accounts, certificates of deposit, credit cards, home mortgages, home equity products, and auto loans; and insurance solutions, such as auto, home and property, life, and other insurance solutions, as well as health insurance products comprising Medicare, dental, and vision solutions.
Prior to 1996, eligibility for USAA membership was limited to commissioned officers in the U.S. armed forces, cadets and midshipmen at the U.S. service academies eligible to have a personal car, cadets and midshipmen in college and university ROTC programs, college and university students in the Marine Corps PLC or Navy AVROC programs or college graduate officer candidates/officer trainees in the OCS program of the Army, Navy, Marine Corps and Coast Guards or the Air Force OTS program. In 1996, eligibility was extended to enlisted personnel in the U.S. armed forces. Although memberships were offered to civilians between September 2009 and August 2013, there were limitations. This membership provided access to USAA’s investment products, most bank deposit products, and life insurance. Auto and property
References: UNITED SERVICES AUTOMOBILE ASSOCIATIONCompany Information (UNITED SERVICES AUTOMOBILE ASSOCIATION) http://www.hoovers.com/company-information/cs/company-profile.United_Services_Automobile_Association.b545524fb6f4a0e5.html Volunteering (Corporate Responsibility at USAA) https://www.usaa.com/inet/pages/about_usaa_cares_community_matters SWOT Analysis - BUS100aheflin (SWOT Analysis - BUS100aheflin) https://sites.google.com/a/email.vccs.edu/bus100aheflin/home/swot-analysis Operating Companies (Operating Companies) https://www.usaa.com/inet/pages/newsroom_factsheets_main USAA expanding its membership base (Army Times) http://archive.armytimes.com/article/20080809/NEWS/808090307/USAA-expanding-its-membership-base