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Unit 4 Assignment 1

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Unit 4 Assignment 1
Unit 4
Assignment 1

Chosen business: Tesco
Task 1 (P1)
There are different types of information that Tesco use these are:
- Verbal information: This is spoken information it could come from the customer, it could also come from Tesco if they let any promotions over the tannoy.
- Written information: This is information that is written in a document, Tesco uses this type of information in its leaflets, receipts and collects this information from customers through comment cards etc.
- Onscreen information: Tesco will use this type of information in their TV adverts so that they can get a lot of promotions across to their potential customers, they can also use this to show customers how good they are compared to their competitors and that their products are cheaper.
- Multi-media: This type of information is a lot of different sources mixed in, it includes pictures, presentations, videos and can include on screen information, Tesco does not normally use this type of information because they tend to use types of information that they can easily communicate with their customers such as verbal or written in the form of a leaflet or poster.
- Web based: This type of information is given out or collected through the internet, Tesco have a website that they use to communicate information on the business to their customers. Customers can also give information through this by buying products online and giving reviews on Tesco.
Tesco use these types of information for many different purposes, these are:
- Updating knowledge: They use information to update their knowledge on things like what products are selling the most and which ones have high demand, they can then make sure that they supply all of these products for the customers, they can find this out by questionnaires etc. and also written sales figures and this will update their knowledge on what products are their best sellers so they can promote these.
-Informing future developments: They use information

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