Preview

Unilever Case Study

Good Essays
Open Document
Open Document
3947 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Unilever Case Study
Ref.No.: FM0001

Unilever Limited: Transforming the Finance ‘Function’
“Top performing businesses have top performing finance functions, but few finance functions are top performing.” – Scott Parker, Head of Financial Management, KPMG LLP (UK)

In an era of globalisation, increasing economic pressures and stringent regulatory norms, the role of finance function is becoming much broader than ever before. With changing times the role of finance manager is becoming concentrated, moreover, Chief Financial Officer (CFO) has become the strategic business partner to CEO and is playing a leading role in company’s decision-making process. In this context, the finance function is all the more important especially in conglomerate and multinational companies. Unilever Ltd. is one such company that has a highly diversified portfolio and wide financial operations.

Role of Finance Function – Interface of Finance Function with other Functional Areas
In the rapidly changing business world, many CEOs are realising that achieving organisational objectives becomes impossible without the active support of finance function. It is obvious that finance function is one of the driving forces of an organisation. Irrespective of a firm’s size and scale, finance forms basis for all economic activities. As it is a scarce resource, optimum utilisation of finance is necessary and any mismanagement of such resources can prove disastrous for the company. The success of an organisation depends on how well it manages its financial resources. The optimum utilisation of finance or financial resources can be possible only by effective finance function. Even the best of the companies and CFOs go out of business, if they fail to utilise the funds effectively or implement improper financial management policies. All other functions such as marketing, production, human resources and accounting are interlinked and inter-connected through a common
This case study was written by Mora Sowjanya

You May Also Find These Documents Helpful

  • Good Essays

    Patton Fuller

    • 878 Words
    • 4 Pages

    Finance, understanding how it affects the smallest business to the largest organization, is the origin to financial success in businesses. According to Gitman (2006), finance is the art and science of managing money. Virtually every individual business and large organization, Be the organization for profit or non-profit, depends on the rates at which these entities earn, or raise money, and the rate at which they spend or invest these earned monies. Understanding these financial processes will enable the financial manager, or even the non-financial managers to more effectively interact with financial personnel, processes, and procedures.…

    • 878 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Functions Paper

    • 1430 Words
    • 6 Pages

    Finance department are in general terms the department that handle the decisions making regarding the organization cash inflows and outflows. The majority of their work highlights the company position in term of cash flows, relatively than net income or accounting revenue. Finance personal usually is accountable for providing financial and business analysis maintain on a range of plans within the organization planning and hospitality brand finance teams. Finance department usually provides foundation and this foundation usually include the following. Income statement variance and trend analysis, financial planning, statement of cash flows, analysis balance sheet, liquidity ratios, sales budget, food and beverage cost budgets and forecasting. Finance job have need of high level of understanding database modeling and total understanding of spreadsheet capabilities, strong methodical skills, a working awareness of financial statements, a capability to persuade others, and a capability to in parallel look for and certify information across the organization.…

    • 1430 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    There are a number of financial and non financial information which are required in the management of financial resources of the company (Martin et al, 2010). The availability of this information is very important in costs allocation, decision making and cost control so that the resources of an organization can produce high investment returns.…

    • 3192 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Financial management is necessary to ensure that an organization has enough resources to carry out its operations, and that it uses these resources with due regard to economy, efficiency and effectiveness.…

    • 482 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Unilever Project

    • 10828 Words
    • 44 Pages

    After being eligible for BSC honours programme, my first step towards the research and analysis…

    • 10828 Words
    • 44 Pages
    Powerful Essays
  • Powerful Essays

    Health Care Budget Paper

    • 1163 Words
    • 5 Pages

    Financial Management means planning, organizing, directing and controlling the financial activities such as procurement and utilization of funds for an organization. It means applying general management principles to financial resources of the enterprise or organization. The scope of financial management can cut across a wide range of the organizations departments and can involve investment decisions including investment in fixed assets. Investment in current assets is also a part of investment decisions called working capital decisions. Financial management also involves making financial decisions. These relate to the raising of finance from various resources which will depend upon decision on type of source, period of financing, cost of financing and the returns thereby. Dividend decisions are also part of financial management. The finance manager has to take decision with regards to the net profit distribution. Financial management is generally concerned with procurement, allocation and control of financial resources of a concern. The objectives can be to ensure regular and adequate supply of funds to different departments of the organization, to ensure adequate returns to the shareholders which will depend upon the earning capacity, market price of the share, expectations of the shareholders, to ensure optimum funds utilization. Once the funds are procured, they should be utilized in maximum possible way at least cost. Also financial managers ensure safety on investment making sure funds should be invested in safe ventures so that adequate rate of return can be achieved. Finally they also plan a sound capital structure. There should be sound and fair composition of capital so that a balance is maintained between debt and equity capital.…

    • 1163 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Libertarians strive for a world of liberty. A world where all individuals rule themselves and not by any superior authority and no one should be forced to forfeiture their values for the benefit of others. The goal is for individuals to follow their dreams in their own way with no interference of any authoritarian power. The basic human right principles of a Libertarian are life, liberty, and property. They believe that they protect and respect these rights, but the government doesn’t need to force or pressure us. The only right that the government have under their perspective is to protect the rights of our citizens, instead of using laws to force taxes, regulation on businesses, censorship laws, etc. The only actions that should be forbidden by law are crimes. Everything else would be indulgence to the consequence of free choice.…

    • 530 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case Study Unilever

    • 4436 Words
    • 18 Pages

    Overall winner of the 2008 European Case Clearing House Awards Winner of a 2007 European Case Clearing House Award in the category “Marketing” Winner of the European Foundation for Management Development Case of the Year Award 2004 in the category “Marketing”…

    • 4436 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Fin515 Week 1

    • 1390 Words
    • 6 Pages

    Corporate finance is important to all managers because you need to be aware of the tools needed to evaluate the firm’s value and be able to accurately make decisions to maximize wealth.…

    • 1390 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Unilever Product Life Cycle

    • 2504 Words
    • 11 Pages

    Unilever committed its own resources to acquire 'Polka' and consolidate the ice cream market for Lever Brothers Pakistan. Low gearing and reputation as a multinational blue chip give Lever ready access to capital at good terms to fund growth…

    • 2504 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Nono

    • 2431 Words
    • 10 Pages

    Using knowledge so far to find out the problem in financial management of any company at home or abroad, give explanation and find out the lesson behind. (Report of 1500-2000 words).…

    • 2431 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Infosys vs. Satyam

    • 817 Words
    • 4 Pages

    The case revolves around the accounts manipulation of Satyam Computers. It makes a comparison between two companies of the same competitive IT industry i.e Infosys and Satyam Computers. It shows how the company’s fate/ business scenario depends upon the financial vision of the CFO. The principal objective of the case is to analyze the role of a CFO in maximising shareholders’ wealth.…

    • 817 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing and finance departments in a company are generally at odds with each other due to their opposing orientations. But their qualities, when integrated, can be productive and greatly enhance value of the corporation. Financial input in marketing can create shareholder value and demonstrate how to achieve the required integration of the finance function with marketing for the successful modern business. The functions of these departments are as follows.   Marketing function-To generate sales (revenue, income) to be used by finance department to meet costs, capital expenditure, service capital, strengthen firm’s financial position Finance Function-To ensure that a firm remains financially strong, solvent, liquid and profitable by employing its resources (raised/generated) efficiently, productively and profitably…

    • 967 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    • Opportunities in investment advisory firms, mutual fund companies, pension funds, investment arms of financial departments…

    • 941 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    As already discussed, a company 's strengths are its assets, either tangible or intangible. These assets include everything that a company own that, directly or indirectly, translates to cash. For example, physical equipment such as cars, computers, machinery and office equipment such as chairs, tables, copiers, etc. On the other hand, a company 's workforce, patents, goodwill, etc. are some intangible assets. All this, in addition to cash, building and land are some of the total company 's assets.…

    • 699 Words
    • 3 Pages
    Good Essays