Unethical Practices

Topics: Business ethics, Starbucks, Pricing Pages: 23 (7896 words) Published: March 7, 2013
In the business world is often the company that developed and developing to do a lot of ways to win the competition among them, including by way of patent infringement. The cause of many companies conducts patent infringement because the company has a lot to spend funds for research and development, and do not want unmatched by other companies. Ethics are rules that cannot be violated from both socially acceptable behaviors which are the behavior of "good" or "bad". While business ethics are standards of value which serve as guidelines for managers and employees in decision making as well as in running an ethical business. Ethics and etiquette are different. Etiquette comes from the French etiquette, which means a good procedure for association between fellow human families.  Meanwhile, ethics derived from the Latin,  meaning moral philosophy and is the correct way of life from the standpoint of culture, morality, and religion. Business practice means practicing with the etiquette of business procedures so polite and courteous business life enjoyable because of mutual respect. Business etiquette applies to office life attitude, the attitude to face business associates, and the attitude in which we joined in the organization. It was a smile, a sincere appreciation and thanks, not abuse of position, wealth, not quickly offended, self-control, tolerance, and do not interrupt people. In other words, business etiquette it maintains a pleasant atmosphere, creates a feeling of mutual respect, improve work efficiency, and enhance personal and corporate image. Doing business with business ethics is to apply the general rules of ethics in business conduct. Business ethics concerns the moral, social contacts, rights and obligations, the principles and rules. Business ethics is very important because it is necessary to achieve long-term success in a business. Especially in this era of intense competition, good corporate reputation is based on business ethics, it is a competitive advantage that is hard to duplicate. Today many businesses are not ethical, especially in terms of promotion. MARKETING

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing mix

Marketing mix is the combination of elements that we will use to market our product. There are four elements: Product, Place, Price and Promotion. They are called the four Ps of the marketing mix. Product: the goods (tangible, physical products) and services combination the company offers to the target market. Some examples of the product decisions to be made are: * Brand name

* Functionality
* Styling
* Quality
* Safety
* Packaging
* Repairs and support
* Warranty
* Accessories and service
Price: the amount of money customers must pay to obtain the product. Example of price decision: * Pricing strategy
* Suggested retail price
* Volume discount and wholesale pricing
* Cash and early payment discounts
* Seasonal pricing
* Bundling
* Price flexibility
* Price discrimination
Place: it is about the activity to getting the product to the customer. Examples: * Distribution channels
* Market coverage
* Specific channels members
* Inventory management
* Warehousing
* Distribution centers
* Order processing
* Transportation
* Reverse logistic

Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.. Fundamentally, however there are three basic objectives of promotion. These are: 1. To...
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