Under Armour: Performance Apparel Brand In The US
Problem
Under Armour has become one of the most successful performance apparel brands in the United States. Despite its recent successes, Under Armour does have a few problems that could adversely affect its future sales. One general environment issue is how the current economic situation in the United States will affect Under Armour’s sales. As consumers change their buying habits it could hurt its sales severely. Two, Under Armour needs to consider how its lack of a diversified supply group impacts its bargaining power. Roughly 75 percent of its fabric is purchased from only six distributors. Three, the company should consider diversifying its product line beyond its current sports apparel majority. Under Armour doesn’t have as much brand
Under Armour has become one of the most successful performance apparel brands in the United States. Despite its recent successes, Under Armour does have a few problems that could adversely affect its future sales. One general environment issue is how the current economic situation in the United States will affect Under Armour’s sales. As consumers change their buying habits it could hurt its sales severely. Two, Under Armour needs to consider how its lack of a diversified supply group impacts its bargaining power. Roughly 75 percent of its fabric is purchased from only six distributors. Three, the company should consider diversifying its product line beyond its current sports apparel majority. Under Armour doesn’t have as much brand