Tsmp

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Semporna Islands Darwin Project
Capacity building to enhance Marine Protected Area effectiveness

Tun Sakaran Marine Park Visitor and Willingness-to-Pay Survey

Elizabeth Wood and Jamie Valiant Ng 2011

Contact information Dr Elizabeth Wood: Marine Conservation Society; Semporna Islands Darwin Project Manager. ewood@f2s.com; elizabeth.wood@mcsuk.org Jamie Valiant Ng: SIDP/Sabah Parks: Community Outreach & Public Awareness Officer. jmieval@hotmail.com Helen Brunt: SIDP Sabah Coordinator: helen@sempornaislandsproject.com

Sabah Parks, PO Box 163, 91307 Semporna, Sabah, Malaysia PO Box 10626 Kota Kinabalu, Sabah www.sabahparks.org.my sabahparks@gmail.com Marine Conservation Society, Unit 3 Wolf Business Park, Alton Road, Ross-on-Wye, Herefordshire HR9 5BU UK www.mcsuk.org info@mcsuk.org

Semporna Islands Darwin Project www.sempornaislandsproject.com

Citation: Wood E.M. and Ng J V., 2011. Tun Sakaran Marine Park Visitor and Willingness-to-pay Survey 2011. Semporna Islands Darwin Project/MCS.

Tun Sakaran Marine Park

Visitor and Willingness-to-Pay Survey
Contents

Introduction and Aims Summary Methods 1. Survey Results 1.1. 1.2. 1.3. 1.4. 1.5. 1.6. 1.7. Respondent profile Places visited and activities undertaken Interest in alterative activities Diver experience and dive operators Rating of quality and health of reefs in TSMP Additional comments Willingness-to-pay

2 2 4

5 7 8 10 11 13 15 17 20 21

2. Discussion and conclusions regarding entry and diving fee Annex 1. Letter to tour operators Annex 2. Survey questionnaire

1
TSMP Visitor and Willingness-to-pay Survey

Introduction and aims
Tun Sakaran Marine Park was gazetted as a State Park in June 2004, to protect the area’s spectacular features and rich biodiversity. The Park is under the management of Sabah Parks and it is planned that entry fees will be introduced in the near future. Whilst it would have been possible to follow the fee structure that is in place at Tunku Abdul Rahman Marine Park, informal feedback from current users of TSMP suggested that these fees would be too high because of the current lack of visitor facilities in TSMP and on-going issues such as fish-bombing and litter. In order to be better able to judge the appropriate fee level to set for Tun Sakaran Marine Park , Sabah Parks requested that the Semporna Islands Darwin Project initiate a survey amongst visitors to assess their ‘Willingness-to-pay’ for visiting the Park. This was carried out as a collaborative effort with Sabah Parks. The survey also includes a section on potential visitor interest in community-based activities that could be offered to visitors, such as overnight ‘homestay’ or visits to see ‘alternative activities’. This information was needed for the SIDP programme looking into alternative livelihoods.

Summary
o The aim of this survey was to obtain feedback from visitors about their experiences in the Tun Sakaran Marine Park and to find out what they would be willing to pay for entrance and diving, on the basis that the fees would go directly to promote conservation. The survey was carried out on the popular tourist islands of Mantabuan and Sibuan and at Pom Pom Resort adjacent to the Park. 250 visitors were interviewed over a period of about 4 weeks. Whilst a larger sample size would have been useful, the results still provide a valuable insight into visitor experiences, perceptions and willingness-to-pay. 27 countries were represented in the survey. 23% of the total whose nationality was provided were from Malaysia, and the next most represented were from the UK (16%) and China (12%). 74% of respondents said that this was their first visit to the Tun Sakaran Marine Park and 14% said it was their second visit. The remaining 12% had been more often. 168 respondents (67%) said that they were scuba diving in Tun Sakaran Marine Park. Of this total 24 said that they also went snorkelling. A further 54 respondents (21%) said they had just gone for...
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