TruEarth has positioned itself as a maker of healthy refrigerated Italian food products. The company has taken away the tremendous labor involved in making such Italian foods from scratch. The product mixture includes standard pasta, specialty pasta and home meal kits that customers can mix-and-match or customize. TrueEarth was the first company to focus on whole grain products, offering 60% and 100% whole grain pastas.
The company benefited from being a successful first mover in the...