The main purpose of the report is to conduct the independent analysis of the recent trends and development of Air Asia (low cost carrier model) in the current economic condition. And this report clearly explains about the methodological approach used to find, select and analyses the data. Also this report provides a brief outline about the Air Asia. In addition this report exactly speaks about how they sustain in their industry by using the recent trends and modern technology. Introduction
As the airline industry has gone so simple when compared to olden days, they are looking forward to improve themselves in the global market. This industry helps all the countries in Economic growth, Tourism and Investment in international business. It has changed the way of people life style and the way of doing business by reducing the travelling time and make it possible to visit different countries.The International Air Transport Association has announced that the airline industry is growing at the rate of 6.6% every year and it is has seen a growth of over 5% from the year 2000 – 2010. Air Asia is the leading airline industry in Asia’s region that was established in the year 2001, by Tony Fernanda’s the CEO of Air Asia with the dream of making flying possible for everyone. “Now everyone can fly” are the magical words used by the most successful low cost aircraft carrier Air Asia (AA), the second Malaysian National Airlines. Air Asia has made wonderful growth in the field of Aviation industry by executing its LCC strategy –Low cost carrier model. With the fleet size of 72 aircrafts (A320-200 Airbus) Air Asia expanding since 2001 and now operates to 61 domestic and 108 international destinations has its main hub at Kuala Lumpur International Airport, Malaysia. . It all started in 2001 by framing the strategy with help of low-cost airline experts from different domain such as Connor McCarthy, Ryan air’s former director of group operation, Air Asia came out with a successive business low cost carrier strategy and started their ‘no-frills’ ride with three Boeing aircrafts. The major of all, increasing population and their class of living and close competition have provided to choose different airline, which favor them. In spite all these downturns Air Asia is still successful and able to achieve its target by framing its low cost carrier strategy. Recent trends and development of Air Asia
Air Asia IT and telecommunication development
Over the past decade telecommunication and IT Technology play a major role in Air Asia, Air Asia became the first airline to enable credit card payments for telephone bookings made through its Call Center and introduced online booking through its website at www.airasia.com thereby making effective use of IT services. Air Asia launched “New skies” booking system, which made booking as simple as before, which helped to increase the booking capacity to million transactions per day. Marketing is an important process for a company to increase its sales. And Customer’s enquiries are tackled by number of call center executives of Air Asia. Technology has played a good role in service part of Air Asia too, by introducing Web check-in and Mobile check-in facilities to confirm 1 hour before the schedule departure. Accordingly Air Asia has adopted IT Technology to make its process as simple as possible. As the advancement in IT Air Asia introduced ‘New Skies’ booking system has made a world record of selling 538k seats within 24 hours, similarly it has launched Air Asia vista Gadget to manage flight details using laptops connected to web. These innovations have made Air Asia a brand of its own. Sustained growth of Air Asia
The performance of Air Asia shows a sustained growth throughout the years, the main reasons attributing to growth are the addition of new routes and by increasing the number of services in the already existing routes. Older aircrafts consume more fuel and requires frequent...