Integrated Marketing Communications [pic]
Toyota Recall Project
In 2008 Toyota has launched the largest auto recall in U.S. history after incidents of random acceleration resulting in fatalities, in 2009 Toyota also announced an additional recall of 2.3 million vehicles to correct sticking accelerator pedals. The recall was announced after ABC News informed the company that the latest in a long series of ABC News investigative reports into sudden unexplained acceleration in Toyotas was about to air.
Safety expert Sean Kane tells ABC News that since last fall, when Toyota said it had solved the acceleration problem with proposed changes to gas pedals and a recall of 4.2 million cars with suspect floor-mats, more than 60 new cases of runaway Toyotas have been reported. He believes this latest recall may still not be a complete fix of a problem that continues to be linked with serious accidents and deaths.
Refusing to accept the explanation of Toyota and the federal government, hundreds Toyota owners are in rebellion after a series of accidents caused by what they call "runaway cars."
Safety analysts found an estimated 2000 cases in which owners of Toyota cars including Camry, Prius and Lexus, reported that their cars surged without warning up to speeds of 100 miles per hour.
Toyota says the incidents are caused by floor mats becoming stuck under gas pedals, but owners say that's not what happened to them.
"I'm absolutely certain that in my situation, it was not the floor mats," Elizabeth James told ABC News. She was driving her Toyota Prius outside Denver, when she says it suddenly shot up to 90 miles an hour, even though her foot was on the brake and not the gas pedal.
"I kept going faster and faster," James said. "And all of a sudden… my foot was pressing on the brake super, super hard and I wasn't slowing down."
James and some other Toyota owners suspect the accidents have been caused by...
Please join StudyMode to read the full document